Pine Labs - Manager - Performance Marketing

About Pine Labs:
Pine Labs is a leading fintech company building technology and financial solutions across payments, commerce and embedded finance for businesses and consumers across the Global South. With a strong presence across multiple markets, Pine Labs enables businesses with digital payments, financial services and commerce solutions, helping them grow and operate more efficiently.
Join us to be part of a fast-paced, innovative fintech environment with opportunities to work on high-impact business and finance initiatives.
Role Purpose:
Own paid growth, lead generation, and the measurement backbone. You will set strategy, run execution across channels, and own outcomes end to end - from spend to qualified pipeline - working closely with sales, product, and tech.
Responsibilities:
- Paid growth: Google, Meta, LinkedIn, and programmatic - strategy, budgets, bidding, and creative experimentation against CAC and CPL
- Lead generation: B2B funnel from demand to MQL to SQL - capture, scoring, nurture, routing, and ABM for priority segments
- Analytics and attribution: dashboards, funnel and cohort reporting, and a measurement framework tying spend to pipeline and revenue

- Tracking infrastructure: UTMs, pixels, server-side events, and conversion APIs - built with tech and data engineering
- Cross-functional partnership: pipeline targets with sales, activation experiments with product, and data pipelines with tech
- Agency and martech: own agency partnerships, vendor selection, and stack ROI
What matters in this role:
- 5+ years in performance marketing and analytics with a clear lead-gen track record
- Hands-on at scale across Google, Meta, LinkedIn, and programmatic
- Strong on GA4, SQL, BI tools (Looker/Tableau/Power BI), and attribution platforms
- Proven cross-functional experience across sales, product, and tech
- Fluent in the B2B funnel (MQL - SQL - pipeline - revenue) and CRM workflows (HubSpot/Salesforce)
- Comfortable with martech, CDPs, event tracking, and server-side tagging
Good to have:
- B2B SaaS or fintech background
- Paid pipeline experience in high-growth or enterprise GTM
- Exposure to lifecycle and PLG motions
- International campaigns across UAE, Singapore, US, or Southeast Asia
What we value in our people:
- You take the Shot: You decide fast and deliver right
- You are the CEO of what you do: You show ownership and make things happen.
- You own tomorrow: You build solutions for the merchants and do the right thing.
- You sign your work like an artist: You seek to learn and take pride in the work you do.
- You are the Sherpa: You take people along and act in the interest of Pine Labs.
- You care with tough love: You empower others and help people grow.