Head Of Commercial (Furniture)

Location – Dubai, UAE

Salary – 30,000 – 35,000 AED/month

Qualifications & Experience:

• 10+ years of proven senior-level/management experience leading commercial, sales, and retail operations.
• Strong track record of delivering revenue targets and improving sales conversion and commercial performance.
• Demonstrated experience leading and developing multi-level sales teams, including Area Managers, Branch Managers, and retail/showroom teams.
• Strong understanding of sales pipeline management, forecasting, lead management, quotation processes, and conversion strategies.
• Proven ability to establish and maintain consistent sales processes and operating standards across multiple branches or locations.
• Strong commercial acumen with the ability to identify revenue opportunities, risks, and performance improvement initiatives.
• Experience managing sales performance through structured coaching, accountability, recruitment, and team development.
• Strong cross-functional stakeholder management skills, particularly across Marketing, Product, Engineering, Customer Fulfilment, and Business Excellence functions.
• Strong customer-focused mindset with the ability to maintain a consistent and credible sales experience.
• Excellent leadership, communication, analytical, and decision-making capabilities.

Key Responsibilities:

• Own overall revenue performance, sales conversion, average ticket value, pipeline health, and commercial results against agreed business targets.
• Lead and develop Area Managers, Branch Managers, and showroom/retail sales teams through clear expectations, coaching, and accountability.
• Establish and maintain a consistent sales operating model across branches, covering lead ownership, customer follow-up, quotation management, and conversion.
• Ensure all showrooms operate in accordance with agreed commercial, customer service, and brand standards.
• Develop accurate sales forecasting and provide clear visibility of pipeline performance, commercial risks, opportunities, and expected revenue.
• Improve sales productivity and team capability through performance management, recruitment, coaching, and employee development.
• Partner with Marketing & Branding teams to improve lead quality and support campaigns, product launches, positioning, and demand generation.
• Collaborate with Product Design & Engineering to ensure commercial teams can accurately sell, configure, and communicate product offerings.
• Ensure confirmed customer orders are complete and accurately handed over to downstream fulfilment teams.
• Use business performance and customer experience insights to identify areas for improvement and implement corrective commercial actions.
• Maintain accountability for sales execution and retail performance across the commercial function.

About the Role:

We are seeking for a Head of Commercial who will lead the organisation's commercial function, with responsibility for revenue growth, sales performance, retail operations, and commercial leadership. You will oversee the commercial engine of the business, converting market demand into profitable revenue through disciplined sales leadership, high-performing retail operations, and a consistent customer experience. Leading Area Managers, Branch Managers, and showroom sales teams, you will establish strong sales processes, improve conversion and productivity, strengthen forecasting, and ensure commercial targets are consistently achieved.