Piramal - Cross Sell Channel Manager - Secured Rural Lending

Key Responsibilities:

1. End-to-End Cross-Sell Ownership (Secured & Rural Products):

• Own Cross-Sell disbursement targets for:
• 1. Secured lending products (e.g., LAP, HL, Gold Loan, etc.)
• 2. Rural-focused lending products

• Drive cross-sell penetration for Secured + Rural lending products within the existing customer base
• Ensure strong alignment with cross-sell product strategy and GTM plans

2. Channel Execution Across different Physical channels:

• Drive execution across:
• 1. Telecalling teams (outbound & assisted sales)
• 2. Branch Operations Team (doing Sales while Servicing the Customers)
• 3. Field sales / feet-on-street teams
• 4. Inbound contact center

• Translate campaigns into clear, actionable plans for each channel

3. Lead Funnel & Allocation Management:

• Own the lead lifecycle across physical channels:
• 1. Lead allocation logic (which channel gets what leads)
• 2. Prioritization of high-propensity customers
• 3. Minimizing lead leakage and duplication

• Ensure optimal utilization of high-intent leads

4. Performance Management & Governance:

• Track and drive:
• 1. Leads Login Approval Disbursement funnel
• 2. Daily productivity of agents / branches
• 3. Conversion rates by product and channel

• Conduct daily/weekly performance reviews with channel stakeholders

5. Sales Enablement & Capability Building:

• Work with training teams to:
• 1. Develop product-specific pitch (secured & rural nuances)
• 2. Improve objection handling (collateral, documentation, pricing concerns)

• Ensure readiness of teams for new campaigns / product variants

6. Stakeholder Management:

• Collaborate closely with:
• 1. Cross Sell Product Team targeting, campaigns, offer construct
• 2. Tech / Production Support for any issues in digital cross sell tech journeys impacting business
• 3. Credit / Underwriting Team For physical underwriter cross sell journeys any discussion for leads stuck at credit stage
• 4. Analytics Team lead quality, segment performance, dashboard issue for performance tracking