Sales Officer

Sales Officer (General Trade)

Industry: FMCG (Fast-Moving Consumer Goods)

Designation: Sales Officer – General Trade

Experience: 4–10 Years

Qualification: Graduate in any discipline

Employment Type: Full-Time

Department: Sales & Distribution

About the Role

We are looking for a dynamic, result-oriented and enthusiastic Sales Officer for General Trade to drive sales growth, strengthen market presence and expand distribution across the assigned territory. The ideal candidate should have good experience in FMCG sales, distributor management, market development and retail execution.

Key Responsibilities

1. Achieve monthly, quarterly and annual sales targets for the assigned territory.
2. Manage and develop the General Trade market by increasing product availability, visibility and market share.
3. Handle distributors and ensure effective distributor management, secondary sales and stock management.
4. Drive primary and secondary sales as per company objectives.
5. Ensure regular market visits and maintain strong relationships with retailers, wholesalers and distributors.
6. Appoint new retailers and expand the company's distribution network.
7. Ensure product visibility, merchandising, shelf placement and implementation of promotional schemes.
8. Monitor competitor activities, pricing, schemes and market trends.
9. Ensure effective execution of company sales strategies and trade promotions.
10. Track outstanding payments and ensure timely collections from distributors and trade partners.
11. Prepare daily, weekly and monthly sales reports and market feedback.
12. Work closely with the sales team to ensure achievement of business objectives.

Required Skills & Competencies

• 4–10 years of experience in FMCG Sales, preferably in General Trade.
• Graduate in any discipline.
• Good understanding of General Trade sales and distribution networks.
• Experience in handling distributors, wholesalers and retail outlets.
• Strong negotiation, communication and relationship management skills.
• Good market knowledge and territory management capabilities.
• Target-oriented with strong execution and problem-solving skills.
• Willingness to travel extensively within the assigned territory.