McVitie's - Senior Brand Manager/Brand Manager

Position Title: Senior Brand Manager

Function: Marketing

Key Stakeholders:

Internal: Marketing head, Sales, Shared service, Planning, Brand team, GM

External: Advertising, media and Research Agencies, End Consumers

Educational Qualification: MBA with a specialization in Marketing from Tier 1-2 college

Experience: At least 5-6 years of total experience wherein 4 years in Brand Management in a good FMCG with 1-2 years in Sales. Biscuits experience will be an added advantage

Key Responsibilities:

You will be responsible for defining the strategy and vision of the brand, developing marketing plans, achieving sales & GP targets and driving the innovation agenda. You will be the owner of your brands health and responsible for maintaining and building its strength in consumers minds. Some of the Key Areas are as below:

• Communication development & deployment: Lead communication development - work with agency partners to develop impactful campaigns that help grow business & build brand equity. Experience of executing Traditional and Digital advertising and aligning complete activation calendar with relevant stakeholders
• Consumer Promotions: Brainstorm and generate alternate consumer promotion concepts plans and execute to achieve Brand KRAs
• Pricing: Gather competitive information on pricing inclusive of all margins and schemes, analyse effect on sales due to pricing structure revision and recommend changes
• New Product Development:

1. Contribute new product ideas to the pipeline based on consumer insights, category landscape analyses, competitive assessments, and operational capabilities.

2. Execute key operational elements for new product commercialization and launch on time with executional excellence.

• Stakeholder alignment: Engage and lead cross functional teams in order to achieve brand-specific revenue, profit and market share objectives. Present strategies to senior leaders to gain buy-in and secure cross-functional resources

Requirements:

System Skills:

• MS Office - Expertise in PPT and Excel
• Proficient in SAP

Process Knowledge:

• Agency management
• Media planning and execution
• Artwork development and management
• ATL / BTL Management
• New Product Development / Launch
• Pricing Strategy
• Execute and deliver Marketing Calendar as per annual budget
• Portfolio / Brand Management
• Drive & deliver consumer & market insights by carrying out consumer study

Soft Skills:

• Innovative Thinking
• Problem analysis and resolution
• Long Term Planning and Analysis
• Strong Communication & presentation skills
• Self-starter, Result oriented, Ability to work independently
• Curious about consumer trends and behavior