McVitie's - Senior Brand Manager

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You will be responsible for defining the strategy and vision of the brand, developing marketing plans, achieving sales & GP targets and driving the innovation agenda. You will be the owner of your brands health and responsible for maintaining and building its strength in consumers minds.

Some of the Key Areas are as below :

• Communication development & deployment: Lead communication development - work with agency partners to develop impactful campaigns that help grow business & build brand equity. Experience of executing Traditional and Digital advertising and aligning complete activation calendar with relevant stakeholders.
• Consumer Promotions: Brainstorm and generate alternate consumer promotion concepts plans and execute to achieve Brand KRAs.
• Pricing: Gather competitive information on pricing inclusive of all margins and schemes, analyse effect on sales due to pricing structure revision and recommend changes.
• New Product Development : Contribute new product ideas to the pipeline based on consumer insights, category landscape analyses, competitive assessments, and operational capabilities. Execute key operational elements for new product commercialization and launch on time with executional excellence.
• Stakeholder alignment: Engage and lead cross functional teams in order to achieve brand-specific revenue, profit and market share objectives. Present strategies to senior leaders to gain buy-in and secure cross-functional resources