Marketing Specialist

Role & Responsibilities

• Develop and oversee marketing strategies aligned with business goals.
• Plan and execute marketing campaigns across digital, print, and social media platforms.
• Conduct market research to identify new opportunities, target audiences, and competitive trends
• Manage brand positioning, messaging, and corporate identity consistency
• Collaborate with the sales and product teams to align marketing initiatives with business objectives
• Monitor and analyze campaign performance metrics; prepare reports and recommendations
• Oversee content creation, promotional materials, and advertising efforts
• Manage budgets and ensure effective allocation of marketing resources
• Coordinate with external agencies, vendors, and media partners
• Organize events, trade shows, and promotional activities
• Additional Requirement:
• Will be required to travel international, as per business required.

Skillset expected

• Campaign Management
• Market Research
• Branding
• Data Analytics, SEO/ SEM Tools
• Content Strategy
• Event Planning
• Excellent Communication