Plum - Manager - Modern Trade

Description:
About the Role.
- Responsible for driving business with above said National accounts for PAN India.
- Plan, develop and execute the annual business plans (ABP) with all the above accounts.
Key Focus:
- JBP, Account Management, category development, TOT, Promotions & Activations, Account P&L, building strong relationship with the MT national accounts to deliver ABP, utilizing the agreed operating resources in a highly competitive environment.
- Contribute to firm up MT account strategic business planning and quarterly plans to achieve superior results.
- Maintain and develops close working relationships with all Accounts, Sales operations teams in the region and other functional counterparts from Brand, Customer Marketing, Finance and Supply chain.
Key Responsibilities:
Business Planning::
- Develop the annual account plans.
- Closure of JBP (Qtrly/Annual) with key accounts.

- Price / Promo / Pack strategic planning.
- NPI, New launch expansion / activations.
- Ideate, innovate, develop & implement key activations led by offtakes across formats.
- Adherence to overall sales & marketing budgets.
- Ensuring stock availability of all agreed Skus across all accounts at all time.
- Deliver Channel Profit Margin.
Account Management:
- Accelerate growth, achievement of sales targets.
- Ensure proper account relationship & planning between Plum & the account.
- Facilitate performance reviews with all major accounts on a regular/quarterly basis.
- Continuously monitors, report and takes appropriates action on variance between actual & plans.
- Communicate consumer promo as per channel timelines.
- Implements account level business growth program / Activation.
- Keeps abreast of information relating to competition, category insights, activation, events, seasons & take data driven decisions to en-cash on opportunities & to take adequate precaution where required.
- Maintain a track of cost of doing business with these accounts.
- Organize Top to Top meetings with key retailers.
Internal & External Operations:
- Prepares and submits periodic weekly, monthly & other returns Internally as required region & others stakeholders.
- Leads the review / Planning meetings for the channel.
- Review / Monitor business KPI with regional ASM and merchandising team to ensure 100% execution as per plan.
- Maintains an effective database of accounts to facilitate information-based decision making Offtakes / Claims / RTV / SOH / article master / Store master / availability etc.
Qualifications:
- MBA from a Tier 1 institute in Business Administration, Marketing, or a related field with a minimum of 3 to 5 years of experience in key account management in modern trade (relevant chains / category).
- Proven track record of achieving sales targets and driving business growth.
- Strong understanding of modern trade dynamics and retail operations.
- Excellent communication, negotiation, and presentation skills.
- Ability to analyse data and develop strategic insights.
- Ability to travel as needed.
Location: Thane, Mumbai.