AI Digital Marketing Lead (Growth, Performance, Content & Brand Market

Job Title: AI Digital Marketing Lead (Growth, Performance, Content & Brand Marketing)

Location: Hyderabad (On-site)

Shift: 7:00 PM 4:00 AM IST (US Business Hours)Night shift

Experience: 48 Years

About the Role

We are looking for a highly creative and data-driven Digital Marketing Lead to manage end-to-end marketing activities for our AI SaaS products. The role combines Content Marketing, Social Media Marketing, Brand Building, SEO/GEO, Performance Marketing, Lead Generation, and Marketing Analytics.

The ideal candidate should be hands-on, capable of creating content, running campaigns, generating leads, building brand awareness, and driving business growth using modern AI tools.

Key Responsibilities

Content & Brand Marketing

• Create blogs, articles, case studies, whitepapers, newsletters, and website content.
• Develop content strategies and editorial calendars.
• Create AI-assisted videos, product demos, reels, shorts, and promotional content.
• Build and strengthen brand positioning and messaging.
• Manage online reputation and thought leadership initiatives.

Social Media Management

• Manage LinkedIn, YouTube, Instagram, Facebook, X, Reddit, and other platforms.
• Publish content regularly and engage with audiences.
• Build and grow online communities.
• Monitor trends and improve engagement metrics.

SEO, GEO & Organic Growth

• Improve website visibility through SEO.
• Optimize content for AI search platforms such as ChatGPT, Gemini, Claude, and Perplexity.
• Implement GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies.
• Conduct keyword research and content optimization.

Performance Marketing & Lead Generation

• Plan, execute, and optimize campaigns across:
• Google Ads
• LinkedIn Ads
• Meta Ads
• YouTube Ads
• Microsoft Ads
• Generate qualified leads, demo requests, webinar registrations, and pipeline opportunities.
• Manage remarketing and retargeting campaigns.
• Improve marketing ROI and customer acquisition.

Website & Conversion Optimization

• Build and optimize landing pages.
• Improve lead capture forms and marketing funnels.
• Conduct A/B testing to improve conversion rates.
• Work with developers to improve website performance.

Marketing Automation & Analytics

• Manage email marketing and lead nurturing campaigns.
• Implement CRM workflows and marketing automation.
• Track campaign performance and prepare dashboards.
• Monitor traffic, conversions, CPL, CAC, ROI, and revenue contribution.

Product Launch & Growth Initiatives

• Support product launches, webinars, events, and feature releases.
• Collaborate with Product, Sales, Leadership, and Development teams.
• Identify new growth opportunities and marketing channels.

AI Tools Experience

Experience with tools such as:

• ChatGPT
• Claude
• Gemini
• Perplexity
• Microsoft Copilot
• Canva AI
• Gamma
• NotebookLM
• CapCut
• Runway
• ElevenLabs
• Midjourney
• Other AI-powered marketing tools

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4–8 years of experience in Digital Marketing, Growth Marketing, Content Marketing, or Performance Marketing.
• Experience in SaaS, AI, Technology, or B2B marketing preferred.
• Strong content creation, campaign management, and analytical skills.
• Excellent communication and storytelling abilities.

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Organic Website Traffic
• Search Visibility (SEO/GEO/AEO)
• Social Media Growth & Engagement
• Product Demo Requests
• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Marketing ROI
• Campaign Conversion Rates
• Revenue Contribution

Ideal Candidate

• Hands-on marketer who executes rather than only coordinates.
• Creative content creator and data-driven decision maker.
• Passionate about AI and emerging technologies.
• Strong ownership mindset with startup agility.
• Able to balance brand building and lead generation goals.

• Best Regards,
• Neeraja K
• Manager – HR Operations
• apply4jobs@platinustech.com
• Platinus Technologies Pvt. Ltd.