Head - Product Strategy - Edtech

Built the Product Strategy function from scratch creating a high caliber team and operating model.

• Key activities: market research, product construct, curriculum review and development, product training, and learner analysis.
• Own portfolio strategy and rationalization covering 135+ learning products across 20+ categories, spanning a user base of 2 Mn+, to improve performance, focus and ROI.
• Designed a proprietary Product Rating Model evaluating 135+ products using 40+ data points across product, marketing, sales, and finance.
• Institutionalized learner feedback, generating 10,000+ learner responses across to drive product decisions.
• Partner with Sales, Marketing, Business Development and Operations teams for execution alignment.
• Support annual planning and strategic initiatives with the CEO's office.
• Define expansion strategy across categories, geographies, partners, and learner segments (early-career to CXO).

Content Strategy and Development:

• Streamlined content development, converting it from a cost center into a revenue-enabling function.
• Delivered 180+ hours of digital learning content for B2C and Enterprise clients (BFSI, IT, Oil and Gas, Pharma, and Government).
• Led the introduction and creation of Gen AI content across the product portfolio.
• Introduced AI tools, improving content development efficiency by ~30%.
• Created an analytical curriculum review model for content analysis of programs across 20+ categories.

Analytics and Decision Systems:

• Lead the organization's analytics ecosystem, deploying 30+ executive dashboards tracking performance across product, sales, marketing, operations, and finance.
• Translate leadership data requirements into actionable insights.
• Built models for performance tracking, productivity analysis, manpower forecasting, and product performance forecasting, embedding data-led decision-making.
• Drove adoption of dashboards across leadership forums to embed data-driven decision-making at scale.