1. Position Overview

2. Key Responsibilities

A. Sales Strategy & Revenue Planning

• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Prepare detailed, executable month-on-month revenue plans with clear actions, timelines, owners, and milestones.
• Translate company targets into state-wise, city-wise, category-wise, and SKU-wise plans.
• Build predictable revenue streams and maintain consistent month-on-month growth.
• Own committed revenue numbers and drive timely achievement while protecting business profitability.

B. Hub Sales Operations

• Lead and standardise hub-level sales operations, including daily planning, target allocation, team deployment, and execution tracking.
• Define hub-wise roles, responsibilities, sales SOPs, reporting routines, and performance expectations.
• Monitor hub productivity, sales conversion, inventory coordination, and operational bottlenecks; drive timely corrective actions.
• Ensure consistent implementation of hub policies and coordination between hub teams, field sales, and central functions.

C. Sales Performance & Team Management

• Implement daily, weekly, and monthly sales reviews with clear KRAs, KPIs, and accountability.
• Build and manage state-wise ground teams, defining structures, manpower requirements, and reporting lines.
• Develop regional leaders, city managers, and field teams; establish a culture of ownership, discipline, and ethical conduct.

D. Market Demand & New Segment Entry

• Understand emerging market demand, customer needs, buying behaviour, and competitive activity across target geographies.
• Assess new market segments and prepare entry plans covering opportunity size, target customers, channels, pricing, resources, and timelines.
• Conduct geography-wise market mapping and potential analysis to prioritise cities, territories, and customer segments.

E. New Product & SKU Strategy

• Identify upcoming demand and evaluate opportunities for new products and SKUs.
• Develop go-to-market plans for new launches, including target segments, positioning, pricing, channel strategy, launch activities, and sales targets.
• Prepare product-level P&L assumptions covering cost, pricing, margins, sales volume, operating expenses, and break-even expectations, in coordination with Finance and Product teams.
• Define product strategy across launch, market penetration, portfolio mix, and scale-up; track SKU-wise performance and refine plans based on market response.

F. Marketing, Telecalling & Sales Support

• Develop integrated ground and online marketing strategies aligned with city-wise and product-wise sales plans.
• Define how field marketing, digital campaigns, lead generation, and dealer-level activities will contribute to revenue.
• Build a structured telecalling model for lead follow-up, customer engagement, appointment generation, conversion, and post-sale support.
• Define workflows, team responsibilities, scripts, lead allocation, service levels, and performance tracking for telecalling sales and support.
• Ensure coordination between marketing, telecalling, field sales, and customer support to improve lead conversion and customer experience.

G. Dealer Acquisition & Channel Management

• Identify, source, and develop relationships with potential dealers and distributors in target markets.
• Build a smooth and standardised dealer onboarding process, including screening, documentation, commercial approval, system setup, product orientation, and activation.
• Develop dealer and distributor policies covering appointment, commercial terms, order management, support, and performance review.
• Build backend support for dealers and sales teams to resolve operational issues and enable repeat business.

H. Sales P&L, Pricing & Business Profitability

• Own sales-related financial performance, including revenue, margins, operating expenses, and profitability.
• Monitor sales contribution to EBITDA and PBT in coordination with Finance; ensure growth is supported by financial discipline.
• Track competitor pricing and market movements and develop pricing and positioning strategies that balance competitiveness and margins.
• Review region-wise, channel-wise, category-wise, and product-wise profitability and take corrective action.

I. Revenue Scaling & Business Roadmap

• Develop and execute a phased roadmap to achieve the company’s revenue milestones.
• Identify the people, dealer network, marketing, operational infrastructure, and resources required to scale.
• Conduct regular reviews of revenue, profitability, and execution gaps and implement corrective measures.

3. Key Business Targets

4. Key Performance & Accountability Parameters

Overall Role Expectation