Category Manager - Marketing - Alcoholic Beverages

Key Responsibilities:

• Develop and execute brand and category strategies aligned with overall business objectives.
• Drive go-to-market strategies for new product launches and portfolio initiatives.
• Build and strengthen premium and luxury brand positioning in the target market.
• Develop strategies to improve premium product mix, category growth, and market performance.
• Drive pricing and premiumization strategies based on consumer insights, market trends, and competitive intelligence.
• Lead trade engagement initiatives and collaborate closely with sales and channel teams.
• Identify new category and brand growth opportunities through market and consumer analysis.
• Lead innovation initiatives and product launches from concept to market execution.
• Analyze consumer behavior, market trends, competitive activity, and category performance.
• Develop marketing plans and campaigns and evaluate their effectiveness using relevant KPIs.
• Monitor marketing investments and optimize spend to improve marketing ROI.
• Collaborate with sales, trade marketing, product, and cross-functional teams to deliver commercial objectives.
• Track brand and category performance and present insights and recommendations to senior management.

Required Candidate Profile:

• 6 - 10 years of experience in Brand Management, Category Management, Marketing, or a related role.
• Experience in premium consumer categories such as:

• 1. Alcoholic Beverages
• 2. Luxury
• 3. Premium FMCG
• 4. Lifestyle
• 5. Beauty
• 6. Hospitality
• 7. Premium Consumer Brands

• Proven experience in brand building and commercial growth.
• Strong understanding of premiumization, pricing strategy, consumer behavior, and category management.
• Experience managing GTM strategies, trade engagement, and innovation launches.
• Strong analytical and commercial acumen with a data-driven approach.
• Strong stakeholder management and cross-functional collaboration skills.
• Entrepreneurial mindset with the ability to operate effectively in dynamic business environments.

Key Success Metrics:

• Brand strategy and GTM performance
• Premium mix improvement
• Gross margin expansion
• Innovation success rate
• Marketing ROI
• Category growth and commercial performance

Role Details:

• Location: Delhi
• Industry: Alcoholic Beverages
• Work Model: 5 Days Work From Office
• Reporting To: Head of Marketing
• Experience: 6 - 10 years