Senior Brand Manager/Assistant General Manager - Marketing

Senior Brand Manager / Assistant General Manager - Marketing

Job Location: Gurgaon

Experience: 7 - 10 Years

Qualification: Bachelor's / Master's Degree in Marketing

Industry Preference: QSR, Cafe, Retail, Hospitality or FMCG

Key Responsibilities:

• Plan and execute Pan-India brand activation campaigns to enhance brand awareness, customer engagement, and market presence.
• Develop and implement marketing strategies aligned with business objectives and sales targets.
• Drive brand visibility and customer engagement across retail outlets and cafe locations.
• Lead in-store marketing and Local Store Marketing (LSM) initiatives based on store performance and market insights.
• Develop customer acquisition and retention programs to improve footfall, sales, and customer loyalty.
• Lead end-to-end planning and execution of new product launches, including branding, promotional campaigns, and market introduction.
• Manage brand presence and promotional activities across online food delivery platforms to drive digital sales and customer acquisition.
• Coordinate digital marketing campaigns and optimize brand visibility across online channels.
• Manage creative development, campaign execution, product photography, and brand communication through external creative agencies.
• Ensure brand consistency across all marketing channels and customer touchpoints.
• Identify, develop, and manage strategic alliances, brand partnerships, and collaborations.
• Manage marketing vendors, agencies, and external partners, ensuring timely execution, budget adherence, and quality standards.
• Monitor campaign performance, cafe-level marketing metrics, customer engagement, and marketing ROI.
• Analyze market trends and campaign effectiveness to identify opportunities and recommend improvements.
• Prepare performance reports and provide actionable insights to support marketing and business objectives.

Required Skills:

• Brand Activation - Retail Marketing - Cafe/QSR Marketing - Local Store Marketing (LSM) - Product Launch Management - Digital Marketing - Social Media Marketing - Vendor Management - Campaign Management - Strategic Partnerships & Alliances - Consumer Engagement - Marketing Analytics - Creative Agency Management - Event & BTL Marketing - Market Research - Budget Management

Qualifications & Experience:

• Bachelor's or Master's degree in Marketing or a related discipline.
• 7 - 10 years of experience in Marketing, Brand Activation, Retail Marketing, or Consumer Marketing.
• Experience in QSR, Cafe, Retail, or Hospitality industries will be an added advantage.

What We Offer:

• Opportunity to work with a globally recognized brand.
• Exposure to digital growth and large-scale business operations.
• Opportunity to work at the intersection of technology, operations, and customer experience.
• Exposure to global best practices and strategic decision-making.
• A high-impact role influencing revenue growth, customer experience, and brand presence.

Interested candidates can share their updated CV.