Jr. Copywriter - Influencer Marketing

Job Purpose:

The Junior Copywriter is responsible for Pollen maintaining position in the market by contributing to:

? Success of the assigned client account by providing clutter-breaking brand strategy and

effective execution of the strategy

? Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches

? Creation of innovative, creative solutions across platforms

? Smooth inter-department collaboration

Role Responsibilities & Deliverables:

1. Strategic

? Work with content partners to generate new concepts and opportunities

? Create case studies along with the Account Management team to be used for award

entries, partnerships and pitches

2. Communication & Coordination:

? Attend mid-size campaign briefs by the Account Management team

? Meet clients every fortnight to understand clients satisfaction with creative strategy

and execution and build relationship

3. Creative Strategy:

? Decode briefs along with the account management team

? Brand strategy for new client pitches

? Pitch mid-size campaigns to clients along with the Account Management team

? Experiment with new content formats that can be utilized for client pitches, client

briefs and new partnerships

? Search for new trends and insights that can be utilized for client pitches, client briefs

and new partnerships

4. Creative Execution:

? Create contextual, innovative content

? Collaborate with functional teams for executing client briefs

? Work closely with arts & graphics, video and production teams to co-create content