Sales Executive

Company Description Popular Foods Co. is a multi-category Indian food brand built on a legacy of more than 100 years in the food industry. Evolving from a family business founded in 1912, the company was established in its current form in 2016 and now offers 250+ SKUs across rice, pulses, dry fruits, dates, spices, organics, flours, and health-focused products. Its operations emphasize disciplined sourcing, strict grading standards, and process-led quality control, with products undergoing 3X lab testing to ensure safety, hygiene, and consistency. Popular Foods Co. has a strong presence on leading marketplaces and a growing offline footprint, delivering premium-quality staples at competitive prices. The company is committed to building long-term trust in kitchens through reliability, scale, and uncompromised product quality.

Role Description This is a full-time, on-site Sales Executive role based in Nelamangala. The Sales Executive will be responsible for generating new business, managing existing customer accounts, and driving sales growth across assigned channels and territories. Daily activities include visiting retail and wholesale partners, presenting product portfolios, negotiating pricing and terms, and ensuring timely orders and collections. The role also involves tracking market trends, monitoring competitor activity, coordinating with internal teams for supply and delivery, and maintaining accurate sales reports and forecasts. The Sales Executive will work closely with distribution partners and internal stakeholders to support promotional activities and strengthen Popular Foods Co.s market presence.

Qualifications

• Strong sales, account management, and negotiation skills, with the ability to meet and exceed targets.
• Experience in FMCG or food products sales, preferably in staples and grocery segments.
• Ability to build and maintain relationships with retailers, distributors, and institutional buyers.
• Solid communication and presentation skills, with proficiency in English and local languages as relevant.
• Good analytical and reporting skills, including basic proficiency in MS Excel and sales tracking tools.
• Comfort with fieldwork, regular customer visits, and on-site operations in and around Nelamangala.
• Self-motivated, organized, and able to work independently while collaborating effectively with cross-functional teams.
• Preferred educational background: Bachelors degree in Business, Marketing, or a related field; relevant experience may substitute.
• Valid driving license and willingness to travel within assigned territory.