Content Manager Copy & Creative (GCC Markets)

Key Responsibilities

1. Content Ownership Copy & Creative

• Own content from concept and copywriting through visual direction, production and final approval, ensuring consistent yet distinct brand voices.
• Create content and creative assets for social media, CRM and quick-turn requirements using tools such as Canva, Figma or Photoshop, along with AI-powered image and video tools.
• Brief graphic designers on complex deliverables, including enhanced marketplace content, website pages and videos, and review outputs against briefs and brand guidelines.
• Ensure product specifications, warranty information and claims remain accurate and consistent across English and Arabic.

2. Content Calendars & Planning

• Own content calendars for performance marketing, e-commerce and CRM, aligned with commercial plans and growth priorities.
• For each country, campaign, month and priority product, define the required content, channel, language, format, deadline and production owner.
• Ensure timely and complete delivery of content across channels for all planned campaigns and events.
• Plan for key GCC occasions and retail events, including Ramadan, Eid al-Fitr, Eid al-Adha, Yellow Friday, White Friday, national days, back-to-school and major shopping festivals.

3. Performance Marketing Content

• Develop bilingual ad content for Google, Meta, YouTube, Snapchat and TikTok, including hooks, headlines, scripts, static creatives and video concepts.
• Create multiple content variants for testing and optimisation.
• Apply platform best practices and GCC cultural sensitivities, using campaign results in collaboration with the Performance Marketing team to improve subsequent content.

4. Website Content & SEO

• Manage English and Arabic content across GCC websites, including homepages, category pages, product detail pages, buying guides, FAQs and blogs.
• Work with the SEO agency on multilingual SEO requirements, including metadata, hreflang inputs, headings, internal linking and structured-data inputs.
• Structure website content to improve discoverability and citation by AI-powered search tools.

5. E-commerce Content

• Own bilingual product titles, bullet points, descriptions, enhanced product content, search terms and brand-store content across GCC e-commerce marketplaces and retailer platforms.
• Follow each platform’s style guides and keyword best practices in both languages.
• Refresh content for priority products ahead of major campaigns and retail events.

6. CRM Content

• Create bilingual email, WhatsApp, SMS and push-notification content for GCC CRM journeys and campaigns.
• Follow CRM best practices, WhatsApp template requirements and applicable GCC data-protection requirements.

7. Compliance & Brand Governance

• Ensure content complies with applicable GCC advertising, consumer-protection and labelling requirements, as well as platform content policies.
• Maintain bilingual tone-of-voice guidelines and ensure consistent application across channels.