Deputy General Manager - Sales - FMCG/Manufacturing Industry

• We are looking for a dynamic and results-oriented Deputy General Manager - Sales to lead and scale sales operations across FMCG and Manufacturing segments.
• The role will be responsible for driving revenue growth, strengthening distribution networks, managing key accounts, and leading high-performing sales teams across regions.
• Key Roles & Responsibilities:
• Sales Strategy & Business Growth:

• Develop and execute sales strategies, annual operating plans (AOPs), and GTM plans to achieve revenue, volume, and market share targets.
• Drive expansion across general trade, modern trade, institutional, and distributor-led channels.
• Identify new markets, territories, and business opportunities.

Channel & Distribution Management:

• Build, manage, and optimize distribution networks, dealers, and channel partners.
• Strengthen distributor profitability, coverage, and secondary sales.
• Ensure effective execution of trade schemes, promotions, and pricing strategies.
• Lead negotiations, contracts, and commercial discussions.
• Ensure high service levels and long-term customer relationships.
• Team Leadership & Performance Management
• Lead, mentor, and develop regional sales managers, area sales managers, and frontline sales teams.
• Set KPIs, targets, and incentive structures.
• Drive performance reviews, capability building, and succession planning.

Market Intelligence & Execution Excellence:

• Track market trends, competitor activity, pricing, and consumer insights.
• Ensure strong on-ground execution, visibility, and merchandising.
• Collaborate with marketing, supply chain, and finance teams for demand planning and fulfillment.

Reporting & Stakeholder Management:

• Prepare and present sales MIS, forecasts, and performance dashboards to senior management.
• Work closely with leadership on strategic initiatives and business planning.
• Ensure compliance with company policies and statutory norms.

Professional & Technical Skills:

Must-Have Skills:

• 10-15+ years of experience in Sales within FMCG / Manufacturing
• Proven expertise in distribution management and channel sales
• Strong leadership and people-management capabilities