Practo - Social Media Manager & In-House Creator

About the Role:
If you are chronically online, have real taste, understand what makes people stop scrolling, and have been waiting for a meaningful reason to get in front of the camera, this could be for you. You will own an Instagram-first content mandate and help build an organic channel people genuinely connect with, talk about, and reference as a brand-building case study.
What You Will Own:
- Be a face of the brand. Write, shoot, and deliver compelling face-to-camera reels with warmth, credibility, and a recognizable point of view.
- Own the channel strategy. Lead an Instagram-first mandate while helping shape future content across LinkedIn, YouTube, X, and other relevant platforms.
- Research and script independently. Find strong ideas, turn them into sharp scripts, and collaborate with our copywriter to make every piece pitch-perfect.
- Produce content end to end. Self-shoot, handle basic edits or learn quickly, and partner closely with our in-house editor to ship consistently.
- Read the room. Track audience behaviour, identify what is working, run experiments, and continuously improve hooks, retention, reach, and engagement.
- Build creator partnerships. Identify, develop, and manage influencer and creator relationships - from one-off collaborations to scaled programmes.
- Grow an organic brand engine. Build a high-quality channel that earns attention, develops a community, and creates lasting brand affinity.
Who We Are Looking For:
You may already be a creator who consistently makes and publishes content, or a social media professional ready to step confidently in front of the camera. Either way, you bring:
- Genuine camera presence - charisma, polish, warmth, and the ability to hold attention through the final second.
- A social-native mindset and broad curiosity, with the instinct to connect cultural, consumer, entertainment, and technology trends others may miss.
- A strong feel for modern content and new-age media, including the aspirations and behaviours of affluent India.
- High taste and sound judgement, backed by a clear point of view you can articulate and defend.
- The ability to think strategically, not just execute a brief.
- A self-starter's mindset: you generate ideas, sustain a demanding publishing cadence, and own outcomes without waiting for instructions.
- Comfort with long-term public visibility and building a credible personal presence connected to the brand.
- A right-brain-first blend of instinct and craft, paired with enough analytical thinking to contribute meaningfully to strategy.
- A visible obsession with the craft and a strong proof of work - content that shipped, moved numbers, built an audience, or sparked conversation.
What Will Help You Stand Out:
- An existing engaged following or a substantial body of published work on any platform.
- Fluency in YouTube long-form content and Shorts.
- Strong community-management instincts across comments, replies, and DMs.
- A practical understanding of hooks, storytelling, watch-time, and audience retention.
- Comfort with analytics, experimentation, and a disciplined test-and-learn approach.
The Opportunity:
This is a rare chance to build a brand voice, audience, and category from the ground up. You will have the freedom to experiment, the responsibility to own the outcome, and the opportunity to become a highly visible creator-storyteller associated with the brand.