Communication Associate, Pratham

About Pratham

Pratham is an innovative learning organisation created to improve the quality of education in India. Established in 1995 to provide education to children in Mumbai, Pratham has grown in both scope and scale, with programs today reaching children and youth across the country. As one of the largest non-governmental organisations in the country, Pratham focuses on high-quality, low-cost and replicable interventions to address gaps in the education system. Working directly with children and youth as well as through large-scale collaborations with government systems, Pratham programs reach millions of lives every year. Prathams Teaching at the Right Level (TaRL) approach has demonstrated proven impact on childrens learning outcomes and is now being adapted to contexts outside India.

Project Summary

Pratham is implementing a project to strengthen the education system by embedding competency-based education, value education through sports and environmental awareness into teaching and learning practices. A central focus of the project will be to bring systemic alignment in the implementation of competency-based education, which involves reviewing state and national policies, adapting curricula, reforming assessment practices, and building teacher capacities so that learning becomes outcomes-focused and future-ready. Innovative approaches, including the Sport Values in Every Classroom Toolkit (SViECT), will be used to bring these values into classrooms in practical and engaging ways. At the same time, the project will study greening education and climate change integration in the education system by reviewing the activities of the Eco-clubs, developing climate-responsive learning resources.

Position Summary

The Communication Associate will be responsible for designing and implementing inclusive communication and visibility strategies around the themes of competency-based education, greening and climate education, and value-based education through sports. The role involves creating compelling written, visual, and digital content; managing media and outreach platforms; and documenting field-level activities through stories, case studies, and audio-visual materials. The Communication Associate will ensure that all outputs are gender-responsive, inclusive, and accessible, amplifying diverse voices and showcasing the projects impact to a wide range of stakeholders.

Key Responsibilities

Visibility & Communication Strategy

• Develop and implement a communications and visibility strategy to showcase project outcomes across the themes of competency-based education, greening and climate education, and value-based education through sports.
• Ensure that all communication materials adopt a gender-responsive and inclusive lens, using balanced imagery, accessible formats, and inclusive language.
• Maintain consistent branding and protocols across digital, print, and field-level outputs.
• Produce high-quality written outputs such as newsletters, press releases, case studies, impact stories, and policy briefs.
• Document project activities through photography, video, and audio-visual storytelling that highlight diverse voices, including women, persons with disabilities, and students from marginalised groups.

Digital Media & Outreach

• 
  Manage social media channels and create engaging posts to amplify project visibility.
• Support the design and maintenance of a microsite or digital platform to showcase the project journey and resources.
• Coordinate with local media, community radio, and other platforms to promote inclusive stories from the field.

Stakeholder Engagement

• Collaborate with trainers, researchers, and specialists to curate communication products that reflect field realities.
• Facilitate dissemination of materials to schools, communities, and partners in accessible and context-sensitive formats.

Required Skills and Abilities

• Bachelors degree in Communications, Journalism, Media Studies, or related field (Masters preferred).
• 23 years of experience in communications, preferably in education, development, or social impact sectors.
• Strong writing, editing, and storytelling skills in both English and Hindi.
• Demonstrated ability to create inclusive communication products that represent diverse groups equitably.
• Hands-on experience with photography, videography, and audio-visual production.
• Familiarity with content management systems, social media tools, and basic graphic design.
• Commitment to gender equality, equity, and inclusion in communication practices.
• Strong interpersonal skills and ability to work collaboratively across diverse teams.

AI-Related Competencies

• Ability to use AI-supported design and editing tools to create accessible and visually appealing content (e.g., automated subtitling, image optimisation, translation).
• Competence in applying AI-driven social media analytics to track engagement, identify audience trends, and adapt strategies accordingly.
• Familiarity with AI-powered storytelling tools for developing inclusive narratives and accessible formats (e.g., audio description, alternative text generation).
• Awareness of ethical AI use in communications, including bias detection in imagery/language and ensuring safeguarding of identities in digital outputs.

Working Details

• A full-time, in-person role based in Shimla/Delhi with frequent travel across Himachal Pradesh
• Remuneration will be based on relevant experience and the industry standards

To Apply

• Interested candidates should submit their resume via the link given below by 20 November 2025
• Link: https://forms.gle/6Wq6daHF8SdTeG146
• Please sign in with your Gmail account to access the link

Further Queries

• For any queries or clarifications required, you can send an email to [HIDDEN TEXT] or call us at +91 9958658454
• Due to the large number of applications we receive, we will only be in contact with shortlisted candidates