Pravaayu Healthcare - Digital Growth Lead

Pravaayu Speciality Clinic - Non-surgical bone & joint care - Mumbai

• We are building a new-age Ayurveda brand for everyone. Protocol-led. Outcome-driven. Evidence-based. Technology-enabled.
• Our vision is to end the pain with Ayurveda, and to work on how long and how well people live. Eight clinics today, a plan for 100 across India.
• Growth is how we reach people in pain. That is your job.

The Role

You own how Pravaayu turns the internet into booked appointments and paying patients: Meta, Google, influencers, and the content behind them. You report to the Founder and manage a performance executive, a content and design pod, and a network of creators and freelancers.

What you will actually do

• Run Meta and Google end to end: Campaign structure, budgets, bidding, audience hygiene, and a weekly read on what is working.
• Own the funnel numbers: CPL, cost per appointment and CAC are yours. You are judged on cost per patient who walks in, not on lead volume.
• Run a creative testing engine: New hooks, formats and angles on a steady cadence, with a clear record of what won and why.
• Build the AI-enabled flow: Use AI for creative production, lead scoring, WhatsApp automation and reporting, but only where it moves a number.
• Run experiments every week: Landing pages, offers, lead forms, audience splits. Each has a hypothesis, a result and a decision.
• Drive influencer campaigns: Choose the right creators, brief them well, and measure them on appointments, not views.
• Build doctor-led and patient-led content: Work with our clinicians and real patient outcomes to build trust at scale.
• Do whatever else drives business through digital: If a channel or tactic works, test it and scale it.

You are a fit if

• You have managed Meta and Google budgets of 10L+ a month and can show the CPL and CAC improvements you personally drove.
• You have worked in lead-gen with an offline conversion step, such as clinics, hospitals, diagnostics or education.
• You can read a funnel from impression to booked appointment to paid patient, and you know where it leaks.
• You use AI tools in your daily work and can explain what you built, not just what you tried.
• You have worked with creators: briefing, negotiating and tracking them.
• You are comfortable in a regulated category where ad claims need care.

How we operate

• Patient First: We would rather lose a lead than mislead one.
• Compassionate: Our content speaks to people in pain, not to a target segment.
• Transparency: You share the bad weeks as readily as the good ones.
• Own It: You spot the CPL spike before the Founder does, and you are already fixing it.