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Job Description
- Grow Value: We help our clients become more valuable. We partner with financial sponsors, strategic acquirers, and enterprises to formulate profit-pool driven strategy, transform business processes, conduct due diligence on investments & business plans, create and execute post-acquisition value creation blueprints.
- Grow Revenue: Our clients grow faster than competition. We help organizations accelerate growth through core business growth, expand into adjacencies, activate go-to-market strategies, develop products & channels, optimize pricing & monetization, and turn around brands.
- Grow Performance: We enable our clients to perform better. Our deep operational and execution capabilities enable us to improve productivity, unlock operational efficiencies, transform cost structures, make supply chains responsive and agile, and enhance overall business performance through hands-on transformation and execution leadership.
- Grow AI: We pioneered 'Business First AI'. We help unlock real business value from AI and Digital. Our advisory and execution weaves our AI ecosystem and 'forward deployed' teams. We help organizations prioritize and clarify their Technology and AI agenda and drive cross-functional implementation end-to-end so clients realize the business value out of every AI and Digital initiative.
- Support the development and execution of brand marketing strategies across content marketing, digital marketing, PR, social media, events, and collaborations.
- Drive the creation of high-quality content, including articles, reports, press releases, blogs, and other corporate communication materials.
- Support website content management and optimization, ensuring content remains current, accurate, user-friendly, and aligned with brand guidelines.
- Build and maintain relationships with media, influencers, industry associations, and relevant stakeholders to enhance brand visibility and credibility.
- Partner with design and content teams to ensure consistent brand messaging and storytelling across communication channels.
- Collaborate with practice heads and consulting teams to identify relevant marketing and communication opportunities for their respective domains.
- Curate and promote thought leadership content, including bylined articles, trend reports, research publications, and whitepapers.
- Identify opportunities to showcase Praxis's expertise, research, perspectives, and industry insights through relevant media platforms.
- Support the development and execution of practice-specific communication campaigns.
- Work with internal stakeholders to develop compelling narratives around industry developments, business trends, and Praxis's work.
- Collaborate with HR to implement employer branding initiatives that reflect Praxis's values, culture, mission, and vision.
- Develop campaigns showcasing employee success stories, workplace culture, organizational initiatives, and Praxis's impact on industry and society.
- Build and maintain relationships with journalists, editors, publications, and relevant media across business, technology, financial services, consulting, and other relevant sectors.
- Research and identify relevant journalists, publications, media opportunities, and industry conversations.
- Develop and pitch story ideas, interviews, features, expert commentary, and other relevant media opportunities.
- Support journalist outreach, follow-ups, and ongoing relationship management.
- Coordinate media interviews, interactions, and information requests involving Praxis leadership and subject matter experts.
- Maintain and regularly update media databases, journalist contacts, PR trackers, and coverage reports.
- Track media opportunities, coverage, and ongoing PR activities.
- Identify potential stories and news opportunities across Praxis's practices, research reports, consulting engagements, leadership perspectives, industry insights, and organizational initiatives.
- Research and develop story ideas that align with Praxis's larger brand narrative and business priorities.
- Draft press releases, media pitches, story notes, leadership profiles, interview briefs, and other PR communication materials.
- Gather information, quotes, data, insights, and other material required to develop media stories.
- Work closely with Partners, practice heads, consultants, and internal teams to understand and develop relevant stories.
- Support leadership profiling and thought leadership opportunities through media interactions, interviews, and bylined articles.
- Monitor relevant media, business, consulting, financial services, technology, and industry conversations to identify opportunities for Praxis.
- Monitor competitor and industry activity and identify relevant PR opportunities.
- Research emerging topics, trends, publications, journalists, and conversations relevant to Praxis and its practice areas.
- Maintain organized records of media interactions, opportunities, coverage, and PR activities.
- Support PR requirements for corporate campaigns, report launches, announcements, events, and other key initiatives.
- Work with the wider Corporate Communications and Brand team to ensure PR activities contribute to Praxis's larger brand narrative.
- Coordinate with internal teams to ensure timely collection of information and communication materials.
- Support the execution of PR campaigns and communication initiatives from planning through media outreach and coverage.
- Assist in ensuring consistent and accurate representation of Praxis across external communications.
- Take ownership of assigned PR and communication activities and ensure timely execution.
- Manage multiple priorities, deadlines, media requirements, and internal stakeholders effectively.
- Proactively identify relevant PR and media opportunities rather than waiting for constant briefing or follow-up.
- Build a strong understanding of Praxis, its practice areas, leadership, consulting expertise, industry partnerships, and business priorities.
- Develop and maintain strong working relationships with internal stakeholders and external media contacts.
- Take increasing ownership of media relationships, story development, pitching, and PR opportunities based on experience and capability.
- Minimum 2 years of experience in PR and/or corporate communications, preferably in B2B or enterprise businesses.
- Proven experience in media relations, content marketing, event management, and content development.
- Background in a PR agency, media, corporate communications, or consulting environment is preferred.
- Interest and willingness to travel as required.
- Graduate in any discipline, preferably in Communications, Journalism, Public Relations, Mass Communication, Marketing, or a related field.
- 2-5 years of experience in PR, communications, journalism, media relations, or a related field, depending on the level of the role.
- Prior experience with a reputed PR agency is preferred, with exposure to media relations, journalist outreach, pitching, and campaign execution.
- Strong writing, editing, research, and communication skills.
- Good understanding of news, media, business developments, and current affairs.
- Strong organizational skills, attention to detail, and ability to follow up consistently.
- Comfortable communicating with journalists, senior leadership, Partners, consultants, and internal stakeholders.
- Ability to manage multiple assignments, priorities, and timelines independently.
- Interest in business, consulting, financial services, technology, entrepreneurship, and contemporary industry developments.
- Energetic, curious, proactive, and willing to learn.
- Should be capable of taking ownership of assigned responsibilities with minimal supervision.
Skills
GoDue DiligenceDigital MarketingContent MarketingPRPublic RelationsAgileConsultingCommunicationLeadershipTeamsEditingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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