Marketing Manager

Marketing Manager (Performance Marketing)

Company: Precize

Location: Mumbai (On-Site)

Experience: 2 to 6 Years

Employment Type: Full-Time

Team: Leads a lean marketing pod of 3

About Precize

Precize is a fast-growing fintech startup that simplifies access to private companies like Zepto, NSE, Oyo Rooms, and 150+ other companies.

We envision a future where accessing private assets is as seamless as navigating the public markets: an open environment that transcends traditional investing in India.

About the Role

We're hiring a Marketing Manager to own Precize growth engine, with paid media at its core. Youll run Google Ads and Meta Ads hands-on, own the budget and the numbers, lead a small team, and see your work directly move acquisition, activation, retention, and referral.

This is a high-ownership role with a direct line to the founders and a clear runway into a Head of Marketing role as we scale.

What Youll Own

Paid Acquisition

• Plan, launch, and optimize campaigns on Google Ads (Search, Performance Max, YouTube, App campaigns) and Meta Ads (app install, lead, and conversion campaigns).
• Own the monthly paid budget and its outcomes: CAC, CPA, ROAS, and cost per signup or first investment.
• Run a steady cadence of creative, audience, and landing page tests. Scale what works, and cut what doesnt, fast.
• Optimize beyond the click, for lead quality, completed signups, KYC completion, and first investments, not just traffic.

Measurement & Growth

• Set and own weekly and monthly acquisition, activation, and retention targets.
• Maintain clean tracking and attribution across GA4, ad platforms, and our product analytics, so every rupee can be traced to an outcome.
• Work with funnels, cohorts, and A/B test results to decide where budget goes next.
• Use WhatsApp, email, community, and content to turn acquired users into active, repeat investors.

Team Leadership

• Lead and mentor the marketing team, delegate responsibilities with clarity, and review output rigorously.
• Build a culture of ownership, accountability, and high performance.
• Act as the bridge between Marketing, Product, and Sales to ensure alignment and effective execution.

Content & Brand

• Oversee ad creative and content that make private market investing simple, relevant, and accessible to retail users.
• Keep all campaigns consistent with the brand and compliant for an investment product.

Who You Are

• 2 to 5 years of marketing or growth experience, with hands-on paid media at the center of it, preferably in a startup.
• Have managed or mentored at least one direct report.
• Have personally built and optimized Google and Meta campaigns, not only overseen agencies.
• Understand the full funnel: acquisition activation retention referral.
• Target-driven, comfortable with a lean budget, and quick to act on data.

Must-Haves

• Proven experience leading or managing a marketing or growth team.
• Hands-on experience running Google Ads and Meta Ads, with ownership of monthly budgets and accountability for CAC, CPA, or ROAS.
• A track record of improving paid efficiency, such as lowering CAC or CPL or raising ROAS, that you can explain with numbers.
• An analytical mindset, with the ability to work with dashboards, attribution, funnels, cohort data, and A/B testing.
• Excellent written and verbal communication skills.
• Startup experience, preferably at a small or mid-sized company.

Nice to Have

• Experience running influencer or creator campaigns measured on conversions (signups, installs, transactions), not reach.
• Experience with app install campaigns (Google App campaigns, Meta app install campaigns) and mobile measurement partners such as AppsFlyer or Branch.
• Familiarity with stock markets or alternative investment products.
• Hands-on experience with tools such as Mixpanel, CleverTap, MoEngage, or HubSpot.
• An existing network of finance content creators.