Associate Director - Performance Marketing

About the Role:

We are looking for a highly driven and strategic Assistant Director – Performance Marketing to lead full-funnel growth and customer acquisition initiatives across digital channels.

Key Responsibilities

• Lead end-to-end performance marketing and growth hacking initiatives across Meta, Google, and other media buying platforms
• Drive measurable business outcomes through optimization of CAC, ROAS, conversion rates, and customer retention
• Execute multi-channel demand generation campaigns across paid, social, influencer, and owned media ecosystems
• Build and scale high-performing acquisition funnels for B2C audiences
• Manage and grow multi-brand portfolios while delivering strong campaign performance and revenue impact
• Drive A/B testing and multivariate testing (MVT) strategies across channels and landing experiences
• Establish scalable marketing processes, automation systems, and operational best practices across accounts

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Requirements:

• Proven experience in mobile app marketing, including planning and executing user acquisition and retention campaigns across mobile platforms (iOS & Android)
• Hands-on experience managing app campaigns on Meta, Google UAC, and other mobile-first ad networks
• Mandatory hands-on experience with AppsFlyer — including SDK integration coordination, dashboard reporting, cohort analysis, and attribution setup
• Experience in onboarding, managing, and optimizing affiliate partner relationships to drive app installs or leads at scale

Preferred Experience

Candidates with experience working on brands such as ed-tech, consumer internet, retail, FMCG, or global brands will be preferred

How to apply:

Interested candidates can provide their details using following link: https://forms.gle/JhJgqpC3YCfPQjXe6