Product Marketing Specialist

Core skills

• Positioning and messaging frameworks
• Competitive and market analysis (battlecards, win/loss insights)
• Sales enablement (pitch decks, solution briefs, one-pagers, objection handling)
• Buyer personas and customer interviews
• Go-to-market planning and launch support
• Translating technical features into business value
• Case studies and customer proof points

Tools and technical

• Presentation and documentation: PowerPoint, Google Slides, Word
• Research: analyst reports (Gartner, Forrester, IDC), market research platforms, LinkedIn Sales Navigator
• Data: Excel/Google Sheets, basic data interpretation
• CRM exposure: Salesforce or HubSpot (as a user, for pipeline and win/loss data)
• Collaboration and tracking: Jira, Asana, Confluence, Notion
• AI tools for drafting, research, and synthesis
• Comfort learning technical concepts (cloud, security, networking, or SaaS)

Soft skills and attributes

• Strong written and verbal communication (including business English)
• Ability to explain complex topics simply
• Curiosity and eagerness to learn
• Analytical, structured thinking
• Collaboration with sales, product, and technical teams
• Attention to detail and deadline discipline
• Ownership and adaptability
• Customer-first mindset