PriceLabs - Senior Field Marketer Role

Description:

Location: This is a remote role open to candidates currently residing in India.

We are seeking a proactive, highly organized, and tech-forward Senior Field Marketer to join our growing team. In this role, you will be responsible for executing comprehensive field marketing strategies to promote our presence at industry events, drive attendance, and expand brand awareness.

We are looking for a candidate with strong professional maturity who can operate with a high degree of ownership. The ideal candidate actively leverages modern AI tools and automated workflows to eliminate repetitive tasks, optimize project efficiency, and scale our field marketing operations smoothly.

Responsibilities:

• Event Marketing Execution: Lead the planning, development, and execution of field marketing strategies to effectively promote PriceLabs at B2B events, conferences, trade shows, and community meetups.
• Stakeholder & Partner Collaboration: Cultivate and manage relationships with key stakeholders such as event organizers, collateral vendors, and internal cross-functional teams (Sales, Product Marketing, Design, etc).
• Performance & Data Analysis: Track key event metrics, evaluate campaign performance, conduct post-event analysis, and deliver actionable insights to refine future event investments.
• AI & Workflow Automation: Identify repetitive operational tasks and implement AI-driven workflows, automations, and AI-powered project management tools to maximize team productivity.

Requirements:

Qualifications:

• Experience: Experience in B2B Field Marketing or Event Marketing, ideally within B2B SaaS.
• Project & Campaign Execution: Proven ability to manage multiple complex event campaigns simultaneously with strong attention to detail and self-direction.
• Professional Maturity: Exceptional communication skills and the maturity to independently collaborate across global remote teams and high-level external partners.
• Analytical Mindset: Comfortable working with data to evaluate event performance, track attendance metrics, and deliver post-event insights.
• AI & Automation Proficiency: Moderate to advanced hands-on experience using generative AI and automation tools to streamline workflows and boost team productivity.
• Education: Bachelor's degree in Marketing, Communications, or a related field.

Good to Have:

• Familiarity with the hospitality, travel tech, or Short-Term Rental (STR) industries.
• Experience managing and executing events in the United States or European markets