Vice President Of Sales (NBFC)

Job Profile: Vice President (Sales) NBFC / Multi State Cooperative Society

Location: Ernakulam, Kerala

Experience: 15-25 years of relevant experience in NBFC industry

About the Hiring Company

Our client is a non-banking financial company (NBFC) based in Kerala. This Financial Group operating since 2001, offers diversified services like Personal Loans, Business Loans, Gold Loans (including online), Money Transfer and Insurance to meet the diverse needs of its customers.

About Prime Ideas Consultancy Services

Prime Ideas Consultancy Services is a trusted Executive Search and Corporate Hiring firm. We specialize in connecting high-calibre professionals with leading organizations by leveraging deep industry knowledge, expert sourcing strategies, and a results-driven approach.

Job Overview

We are seeking a dynamic and results-oriented Vice President(Sales) to spearhead the growth of our liability portfolio across Kerala and outside. This pivotal leadership role will be responsible for strategically driving the sales of our key liability products, including Non-Convertible Debentures (NCDs), Fixed Deposits (FDs), Recurring Deposits (RDs), and Rotating Savings and Credit Groups (RGS - Chitty). The VP (Sales) will achieve ambitious monthly business targets by building and continuously expanding a high-performing field sales team.

Key Responsibilities

• Strategic Leadership & Business Development:
• Formulate and execute a comprehensive strategy to achieve the monthly liability business turnover across all target products (NCD, FD, RD, RGS).
• Identify and analyze market trends, competitor activities, and potential growth opportunities within the multi-state operational area.
• Develop and implement innovative sales initiatives and campaigns to drive product penetration and customer acquisition.
• Establish and monitor key performance indicators (KPIs) to track progress against targets and implement corrective actions as needed.
• Collaborate with other departments (e.g., Marketing, Operations, Compliance) to ensure seamless product delivery and customer experience.

Field Team Recruitment & Management:

• Develop and implement a robust and continuous recruitment strategy to onboard a significant number of field sales staff across the districts.
• Establish clear recruitment targets and processes, ensuring the attraction and selection of high-caliber sales professionals.
• Provide strong leadership, coaching, and mentorship to the field sales team, fostering a high-performance and target-oriented culture.
• Develop and deliver effective training programs on product knowledge, sales techniques, compliance requirements, and customer relationship management.
• Set individual and team sales targets, monitor performance, and provide regular feedback and performance evaluations.
• Implement motivational strategies and incentive programs to drive sales team engagement and productivity.
• Ensure adherence to all regulatory guidelines and internal policies related to the sale of liability products.

Qualifications & Experience

• Bachelors degree in Business Administration, Finance, Economics, or a related field. A Masters degree would be an advantage.
• Minimum of 10-15 years of progressive experience in sales and business development within the financial services sector, with a significant focus on liability products (NCDs, FDs, RDs, Chitty/RGS).
• Proven track record of successfully achieving ambitious sales targets and driving significant business growth.
• Demonstrated experience in building, leading, and managing large field sales teams across multiple locations.
• Strong understanding of the regulatory landscape governing liability products in India.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Ability to ¹ travel extensively across Kerala and multiple States

• Whats on Offer
• Our client offers a competitive salary package, commensurate with experience and skills,
• How to Apply
• Interested candidates may apply here or email their resume to [HIDDEN TEXT] . Our recruitment team will reach out to shortlisted candidates for a confidential discussion.

Prime Ideas Consultancy Services is the exclusive hiring partner for this opportunity.