Content Curator {Strategist} - Hindi

At Crafto, we're building content that connects with millions through relatable quotes, wishes, and status videos.

Were looking for someone who truly understands the Bharat audience (Tier 2, 3 & 4 markets)someone who knows what people watch, share, and connect with, and can spot the next viral creative before everyone else does.

What will you do?

• Discover trending and high-potential status videos, creators, and creatives across Instagram Reels, YouTube Shorts, and other platforms.
• Identify content that resonates with Bharat audiences across devotional, good morning, good night, suvichar, and other relatable categories.
• Understand the nuances of visuals, editing styles, hooks, sound, music, and effects that make short-form videos engaging.
• Work with the ads directly to test, launch, and manage creatives for Meta Ads (Facebook amp; Instagram).
• Track creative performance and use insights to identify winning formats, discover new trends, and improve future creatives.

Who are we looking for?

• Someone who has worked in a fast-paced content, creator, or performance marketing environment.
• Deep understanding of the content consumption habits and cultural nuances of Indias Tier 2, 3 amp; 4 audiences.
• A sharp eye for viral trends, relatable storytelling, visuals, audio, and emerging creative formats.
• Hands-on experience sourcing, evaluating, or managing creatives for digital campaigns. Experience with Meta Ads is a strong advantage.
• Fluent in Hindi and comfortable working from our Bommanahalli, Bangalore office.

This role is for someone who lives and breathes short-form content, understands what clicks with the Bharat audience, and can turn that understanding into high-performing ad creatives.