Marketing Executive

Key Responsibilities

• Promote Radiology services (X-Ray, USG, CT, MRI, etc.) to hospitals, clinics, and doctors
• Develop Lab Business with standalone labs, hospitals, and collection centers
• Build and maintain strong relationships with referral partners and diagnostic centers
• Achieve assigned revenue and volume targets
• Coordinate with operations, lab, and radiology teams for smooth service delivery
• Identify new business opportunities and expand the referral network
• Conduct market research and monitor competitor activities
• Organize marketing activities, meetings, and institutional visits
• Prepare daily visit reports, MIS, and performance updates

Requirements

• Graduate/Post Graduate in Marketing, Business, Life Sciences, or related field
• Prior experience in Radiology / Diagnostics / Lab Marketing is highly preferred
• Strong communication, negotiation, and relationship-building skills
• Ability to work independently and meet targets
• Willingness to travel locally
• Basic knowledge of MS Office and reporting tools

Key Skills

• Radiology Marketing
• Lab Business Development
• B2B Healthcare Marketing
• Hospital & Lab Tie-ups
• Target-Oriented Sales

Relationship Management