Director - Marketing - FinTech

Description:

• Drive positioning, messaging, content development, and campaigns for Biz2X / Biz2Credit businesses.
• Lead brand marketing initiatives for B2B enterprise products, collaborating closely with Sales, Marketing, Product, and Customer teams.
• Plan and execute B2B events focused on networking, lead generation, and enhancing industry relationships for conversions and ROI.
• Craft compelling product narratives and value propositions based on in-depth understanding of industry drivers and customer needs.
• Develop sales enablement content and deliver training sessions to equip stakeholders with deep product knowledge and positioning strategies.
• Create high-impact presentations and demos tailored for prospective clients to support sales efforts.
• Drive employer branding initiatives to establish the organization as a top workplace.
• Partner with PR agencies to enhance employer brand visibility through strategic events and targeted campaigns.