Branch Manager -Retail Branch Banking

Job Purpose

• Drive overall business of the branch by ensuring exceptional customer service, proactive sales environment, seamless back-office operations and overall profitable branch

• Enhance existing relationships with customers and build new relationships to increase the customer base

• Ensure compliance with all applicable external and internal regulations and guidelines

Key Accountabilities

Fulfil all responsibilities in relation to:

· Drive implementation of the overall Bank strategy at branch level (asset and liability, marketing, sales, operations) in consultation with the Cluster Head

· Develop and implement branch specific marketing & communication strategies to build DBS brand and to achieve branch targets

· Owner of Branch P&L, Cascade the branch scorecard to branch and sales employees to ensure achievement of targets

· Develop and ensure adherence to the operating budget for the branch in line with the corporate and regional budget

Job Duties & responsibilities

· Generate sales through assets, liability and other banking products as well as TPP

o Monitor on a regular basis the actual achievement of sales targets vis-à-vis plans for the branch; take necessary action to minimize deviations, if any

o Build and manage effective customer relationship with key customers tagged to him/her; enable superior customer service to them; Advise them on making robust investment and financial decisions

o Reduce customer dormancy and customer attrition

o Ensure branch target achievement through effective upselling and cross selling

· Develop the business prospects in the branch vicinity by scouting for avenues to expand overall branch book, both assets & liability portfolio qualitatively & quantitatively

· Ensure effective execution of marketing campaigns and conversion of customer referrals

· Drive Business growth through prospective high net worth individuals, along with Relationship managers to maintain positive relationships

· Address customer queries and grievances escalated by the branch personnel in a timely manner

· Ensure Lead sharing with respective Business like IBG for Assets etc.

· Manage public relations and liaison with local government authorities / RBI/ other banks for day to day branch operations and reporting

· Support the internal and external audit team in carrying out the periodic branch audit; Formulate action plans to address the deviations found in audit

· Provide guidance to branch personnel on effective customer relationship management, sales, customer service and compliance to ensure achievement of individual targets.

· Take overall responsibility for identification of training needs and completion of mandatory certifications for branch personnel

· Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members

Required Experience

6-8 years in handling Branch of a reputed Bank

Education / Preferred Qualifications

MBA

Core Competencies

· Excellent interpersonal and communication skills

· Ability to build strong relationships with clients.

· Responsible

· Ability to meet deadlines.

· Knowledge about internal/external regulations.

Technical Competencies

· Good Computer Knowledge

Work Relationship

· Effective communication between self and superior

· Inter-personal skills & team player

· Display of RED Attitude