Content Writer

JOB DESCRIPTION :

To create engaging, high-quality and strategically aligned content for social media and digital marketing campaigns by developing compelling scripts, captions and content ideas that support client objectives, audience engagement and brand growth.

PRIMARY RESPONSIBILITY

1. Develop engaging content for social media posts, reels, YouTube videos, advertisements, and marketing campaigns, including scripts and captions.

2. Research and develop content strategies aligned with client objectives, audience behaviour, brand positioning, and marketing goals. 3. Plan and manage content calendars, ensuring consistent brand tone, voice, messaging, and timely delivery across platforms.

4. Collaborate with videographers, designers, and video editors to ensure effective execution of content from concept to final output.

5. Monitor social media trends and contribute creative ideas, including hooks, storytelling approaches, content formats, and campaign concepts to improve content performance.

• EDUCATION
• a. Minimum Education :- Graduate in any discipline
• b. Technical Education :- Preferred but not mandatory in Digital Marketing / Mass Communication / Journalism / Relevant field

EXPERIENCE

a. Minimum Experience :- Fresher / 01 Year (Depends on role requirement)

b. Relevant Experience :- Experience in content writing, social media or digital marketing preferred Portfolio / writing samples required, including scripts, captions, social media content or other relevant work.

• BEHAVIOURAL & TECHNICAL SKILLS
• a. Strong Telugu and English writing, communication, and collaboration skills
• b. Strong creativity, storytelling, and ability to develop engaging content ideas
• c. Good understanding of social media trends, audience behaviour, and emerging content formats
• d. Understanding of content strategy, planning, and adapting content to different brand tones and voices
• e. Strong attention to detail, quality orientation, time management, and willingness to learn and experiment with new content format

• KEY PERFORMANCE INDICATORS (KPIs)
• a. Content Output – Number of scripts, captions and content pieces delivered
• b. Content Quality – Virality rate, Engagement Rate, Hook Rate
• c. Timely Delivery – Consistent adherence to deadlines