Digital Marketing Executive

Company Description PROCODER-Technology&Admedia is an independent software and advertising company specializing in environmentally sustainable product and service promotions for brands with a strong social and environmental conscience. The company delivers local, regional, and international promotional solutions and diverse software products to organizations, governments, corporations, and businesses of all sizes. With an experienced in-house team and a global network of proven marketing professionals, PROCODER focuses on exceeding client marketing goals and amplifying demand. Using data-driven strategies and research-based insights, PROCODER aims to transform businesses in a cost-effective and efficient way, helping clients maximize the impact of their marketing budgets.

Role Description This is a full-time, on-site Digital Marketing Executive role based in Malappuram. The Digital Marketing Executive will plan, execute, and optimize digital marketing campaigns across channels such as social media, search, and web to increase brand awareness and drive engagement. Responsibilities include managing social media profiles, creating and updating web content, coordinating with design and development teams, and monitoring campaign performance using web analytics tools. The role also involves market and audience research, preparing performance reports, and recommending improvements based on data insights. The Digital Marketing Executive will collaborate with internal teams and external partners to ensure campaigns support client objectives and align with PROCODERs sustainability-focused brand values.

Qualifications

• Strong marketing skills, including campaign planning, brand positioning, and understanding of digital marketing fundamentals.
• Effective communication skills, with the ability to create clear messages and collaborate with cross-functional teams and clients.
• Proficiency in social media marketing, including content planning, platform management, and audience engagement.
• Ability in web content writing to produce concise, compelling, and SEO-aware copy for websites and digital channels.
• Experience with web analytics tools to track performance, interpret data, and optimize campaigns based on insights.
• Familiarity with SEO/SEM, email marketing, and basic design principles is an advantage.
• Bachelors degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Malappuram, manage multiple projects, and meet deadlines in a fast-paced environment.