Marketing Manager

Role & responsibilities

• Develop the annual outbound marketing plan.
• Execute the marketing plan in collaboration with the team and with support from the sales organization.
• Participate in trade shows and gather customer insights.
• Systematically engage with global customers through the company website, YouTube, webinars, and social media platforms.
• Define and implement the digital marketing strategy.
• Responsible for online lead generation.
• Create and manage online content for the website, YouTube channel, and social media posts.

Preferred candidate profile

• B.E. in Electronics & Communication (preferred).
• An MBA is an added advantage.
• Must have work experience in the semiconductor or test & measurement industry.
• Total experience: 8 to 10 years in the semiconductor or test & measurement field.
• Minimum 5 to 6 years of experience in Technical Sales, Application Engineering, or Outbound Marketing.
• Strong experience in market segmentation and marcom (marketing communications).
• Experience in marcom targeting global markets, particularly North America, Europe, and Asia.
• Strong understanding of digital marketing techniques and current industry trends.
• Proven track record in online lead generation from target markets.
• Experience in setting up and driving registrations for online webinars.
• Experience in developing newsletters.
• Background in online customer engagement.