Assistant Vice President/Vice President - Product - B2C

About the Role

We are looking for a seasoned and visionary AVP/VP - Product to lead product strategy and execution for DigiHaat at scale. This is a senior leadership role for someone who has successfully built and scaled digital products, led high-performing product teams, and partnered closely with business, design, and engineering leadership.

You will own the product vision, roadmap, and outcomes, while mentoring Product Managers and ensuring strong execution from concept to launch across multiple product lines.

What You'll Do

Product Strategy & Vision

• Define and own the long-term product vision and strategy aligned with DigiHaat's business goals and user needs.
• Translate company objectives into clear product roadmaps, priorities, and measurable outcomes.
• Identify new growth opportunities, platforms, and capabilities to scale the ecosystem.
  Leadership & Team Building
• Build, mentor, and manage a team of Product Managers; set high standards for product thinking and execution.
• Foster a culture of customer obsession, data-driven decision-making, and continuous improvement.
• Act as a thought partner to senior leadership on product-led growth and innovation.
  Execution & Delivery
• Oversee the end-to-end product lifecycle across multiple initiatives - from discovery and requirement definition to execution, launch, and iteration.
• Partner deeply with engineering and design leadership to deliver scalable, high-quality frontend and backend solutions.
• Ensure timely delivery while balancing speed, quality, and technical trade-offs.

Stakeholder Management

• Drive alignment across business, tech, design, operations, and external partners.
• Clearly communicate product strategy, progress, and outcomes to leadership and cross-functional teams.
• Represent the product function in senior forums and decision-making processes.
  Data & Customer Insights
• Champion strong usage of data, experimentation, and user research to guide decisions.
• Track product performance metrics and ensure continuous optimization based on insights.

What We're Looking For

• 10+ years of experience in product management, with at least 3-5 years in a leadership role, preferably in B2C or platform-based internet products.
• Proven experience scaling products and teams in fast-growing environments.
• Strong understanding of frontend and backend systems, with the ability to guide architectural and technical discussions at a high level.
• Demonstrated ability to lead cross-functional teams and influence without authority.
• Strategic thinker with strong execution skills - comfortable operating at both 30,000 ft and ground level.
• Excellent communication, problem-solving, and stakeholder management skills.
• MBA or equivalent leadership experience preferred.