Sr. Social Media Executive (2-4 Years)

Company Description

Prometteur is a leading global systems integrator and business transformation consulting organisation. Prometteur helps companies innovate and transform by leveraging its unique insights, differentiated services, and flexible partnering models. The company is among the Top mobile application development companies in India, and also a pioneer in web application development and Automation Testing. Prometteur has gained the trust of more than 300 offshore clients from 30+ countries worldwide and has become a trustworthy software partner.

Key Responsibilities:

Strategy & Planning

• ● Build a monthly content plan for each brand, organised around topics the target
• audience cares about (not internal updates)
• ● Keep a balanced content mix: thought leadership, education, industry insight, product
• and company updates
• ● Set platform priorities for each brand: LinkedIn, X (Twitter), Instagram, YouTube
• Track industry trends, competitors and platform algorithm changes, and turn them
• into content ideas

Content Creation

• ● Write copy suited to each platform: posts, carousels, threads, captions, and LinkedIn
• articles and newsletters
• ● Plan and script short-form video (Reels, Shorts, LinkedIn video), working with
• designers and editors from idea to final cut
• ● Create original formats that make B2B content engaging: explainers, myth-busters,
• data stories, POV pieces, industry commentary
• ● Keep each brand’s voice and visual identity consistent
• ● Growth, Engagement & Lead Contribution
• ● Grow a relevant following among the target audience (decision-makers in key
• international markets), not just raw follower numbers
• ● Run community engagement: comments, DMs, engaging with industry voices,
• employee and leadership advocacy
• ● Help leadership build their LinkedIn presence through ghostwritten posts and content
• planning
• ● Work with Sales and Marketing to turn social engagement into qualified enquiries,
• using tracked links (UTMs) and clear conversion paths
• ● Support event, webinar and conference campaigns before, during and after the event

Analytics & Reporting

• ● Track and report performance every month, focused on reach within the target
• audience, engagement quality, website traffic and enquiries, as well as impressions
• ● Use the data to improve content and drop formats that don’t perform
• ● Suggest potential post boosts on LinkedIn and Meta when needed

Qualifications

Required Skills

• ● 2-4 years of hands-on social media experience, preferably in B2B, SaaS, IT
• services or tech
• ● A strong portfolio showing B2B content, video work and results that are not just
• vanity metrics
• ● Excellent written English. You must be able to simplify technical topics for senior
• readers
• ● Proven experience planning and producing short-form video
• ● Working knowledge of: LinkedIn Page and Campaign Manager, Meta Business
• Suite, a scheduling tool (Buffer, Hootsuite or Sprout Social), Canva, a video editor
• (CapCut, Premiere Pro or similar), and GA4 with UTM tracking
• ● Experience running social for more than one brand or client at the same time
• ● An analytical approach: you can explain why a piece of content worked, not just
• that it did

Good To Have

• ​​​​​​​
• ● B2B iGaming experience (strong plus), such as platform providers, game
• aggregators or iGaming SaaS, marketing technology to operators
• ● Experience in healthcare or health-tech, including awareness of sensitive
• messaging
• ● Agency background handling B2B tech clients
• ● Experience ghostwriting for founders or CXOs on LinkedIn
• ● Experience in international or global B2B markets
• ● Basic design or motion-graphics skills

Additional Information