Email Marketing Specialist - TVM

Job Overview:

We are seeking a results-driven and detail-orientedEmail Marketing Specialistto join our growing marketing team. In this role, you will be responsible for developing and executing email marketing strategies that engage customers, drive conversions, and build brand loyalty. You will own the end-to-end process of email campaign managementfrom planning and design to deployment and performance analysis.

Key Responsibilities:

• Develop and implement email marketing campaigns to promote products/services and drive customer engagement.
• Manage email databases, list segmentation, and audience targeting.
• Design visually appealing email templates using tools like Mailchimp, Klaviyo, or similar platforms.
• Monitor and report on campaign performance (open rates, CTR, conversions) and optimize for better results.
• Conduct A/B testing to improve email effectiveness.
• Collaborate with content, design, and product teams to align email messaging with overall brand and campaign goals.
• Ensure all emails comply with industry best practices, privacy regulations (CAN-SPAM, GDPR), and accessibility standards.
• Stay up to date with email marketing trends and emerging technologies.

Qualifications:

• Bachelors degree in Marketing, Communications, or a related field.
• 2+ years of experience in email marketing or digital marketing.
• Proficiency with email marketing tools (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud).
• Strong analytical skills and experience with data-driven decision-making.
• Basic HTML/CSS knowledge for email formatting.
• Excellent written communication and project management skills.
• Familiarity with CRM systems and marketing automation workflows is a plus.