Senior Marketing Specialist

Job description / Role

KEY RESPONSIBILITIES, ACCOUNTABILITIES AND ACTIVITIES

• Plan, manage, and optimize multi-channel paid campaigns with agencies and media buying vendors across Google, Meta, Telegram, TikTok, X, and crypto-native advertising networks for growth.
• Continuously monitor and improve performance metrics such as CAC, ROAS, CTR, and conversion rate.
• Manage ASO efforts to drive organic visibility, installs, and positive reviews across platforms.
• Ideation and execution of promotional campaigns to increase conversion as per channels.
• Execute targeted lifecycle campaigns for various segments (both transactional and promotional) across email, push, and in-app channels, focusing on user onboarding, activation, retention, and reactivation.
• Manage Key Opinion Leaders (KOLs) and influencers in the region to strengthen brand presence and credibility.
• Coordinate internal and external relations with agencies, partners, and other departments to ensure timely communications, product releases, and effective campaign planning.

BACKGROUND, QUALIFICATIONS & EXPERIENCE

Qualifications & Skills

• 5+ years of experience in performance and growth marketing, preferably within the crypto or fintech app sectors.

• Proven skills in managing paid ad channels (Google Ads, Meta, TikTok, and others) and utilizing ASO tools.
• Hands-on experience with CRM and marketing automation platforms (e.g., Insider, MoEngage, Braze).
• Strong analytical mindset with advanced proficiency in tools such as Google Analytics, Looker Studio, or Power BI.
• Familiarity with the crypto ecosystem, blockchain products, and community dynamics.
• Excellent communication skills in English; Arabic proficiency is a plus but not mandatory.
• A fast learner with excellent team spirit and coordination skills.
• Fluency in Arabic.
• Strategic thinking and problem-solving abilities.
• Effective communication skills, both interpersonal and written.
• Ability to thrive under pressure and meet challenging deadlines.
• Adaptability and eagerness to learn new skills and technologies.
• Passion for driving growth and innovation in the marketing domain.
• Strong understanding of marketing analytics and metrics for performance evaluation.
• Experience in developing and executing successful marketing strategies and campaigns.

About the Company

Propel Consult delivers a service in step with the needs of both our client companies and candidates. Our ability to add value to all levels of recruitment stems from our wholehearted belief in providing a professional service to both parties.

We have built relationships with many leading indigenous and mulitnational organisations throughout the Middle East and internationally in countries such as UAE, Qatar, Saudi Arabia, Oman, Bahrain, Kuwait, Egypt and many more.

Concentrating our resources has created 5 distinct specialist divisions:

• Banking & Finance
• Human Resources
• Oil & Gas
• Construction
• Architecture & Engineering