Regional Manager Sales - South

Key Responsibilities

•  Market Development & Business Planning: Identify and map the full
• potential for PROPEL Electric Trucks in the assigned region. Conduct in-depth
• market analysis to uncover white spaces, evolving customer needs, and
• competitor strategies. Forecast regional demand and sales volumes, align
• targets with the annual business plan, and translate them into clear, actionable
• monthly and quarterly sales plans.
•  Consultative Selling: Engage deeply with customers to understand their
• logistics models, operational challenges, and business priorities. Offer tailored
• EV truck solutions that address their specific requirements, focusing on solving
• problems, not pushing products.
•  Value-Based Selling: Sell on value, not price. Clearly articulate the long-term
• benefits of EV adoption, including cost savings, operational efficiency, and
• environmental impact; positioning EVs as a strategic investment over ICE
• vehicles.
•  Financial Acumen: Develop and present robust business cases using ROI
• models, depreciation analysis, and cashflow projections. Help customers see
• the financial viability and long-term gains of EV ownership through real-world
• data.
•  Customer Education: Communicate the advantages of EV technology with
• clarity and conviction, helping customers make informed decisions on
• transitioning their fleets to electric mobility.
•  Relationship Building: Build trust-based, long-term relationships with fleet
• operators, business owners, and logistics stakeholders. Approach every
• interaction with humility, credibility, and a customer-first mindset.
•  Sales Execution & Deal Closure: Maintain high levels of discipline and followthrough
• across complex, long-cycle B2B deals. Use structured follow-ups,
• proactive engagement, and strong negotiation to convert opportunities into
• successful closures.
•  Customer Satisfaction & Internal Collaboration: Ensure high customer
• satisfaction by working closely with internal teams (technical, service, delivery)
• to provide seamless support and on-time resolutions. Act as the customers
• internal champion to align delivery with expectations.

Key Skills & Attributes

•  Strong business acumen and comfort with financial models (TCO, ROI,
• Payback Period, etc.)
•  Excellent verbal and written communication skills – crisp, confident, and clear
•  Ability to simplify complex concepts (like EV economics) for varied audiences
•  High emotional intelligence, patience, and a humble approach to customer
• conversations
•  Strong negotiation skills with the ability to close large ticket deals
•  Self-driven, target-oriented, and resilient in a high-growth environment
•  Goal-oriented and self-driven with strong perseverance to close long-cycle B2B
• deals
•  Ability to think strategically while executing with discipline

Preferred Qualifications

•  Bachelors degree in engineering / business / commerce (MBA is a plus)
•  10+ years of sales experience, preferably in commercial vehicles, logistics, EV,
• or capital goods
•  Familiarity with the EV ecosystem, logistics operations, and B2B selling
• dynamics