Product Manager

• Prepared by: PMT Head
• Designation: Manager, (PMT)
• The Manager, PMT shall be responsible for overseeing the function, which is categorized into the following two segments:

1. Product Identification

Product identification shall be undertaken on the basis of the following criteria:

a) Plant Feasibility: Assessment of the organization's plant manufacturing capability with respect to products that can be produced in-house and successfully launched in the market with favourable outcomes.

b) Market Demand: Identification of products that demonstrate substantial market demand, irrespective of whether such products can currently be manufactured at the organization's plant.

2. Product Positioning

A product positioning strategy shall be developed and implemented as follows:

a) West Africa Registered Products: This shall constitute 80% of the overall responsibility under this segment.

b) Products registered for Jupiter: This shall constitute the remaining 20% of the responsibility under this segment.

3. Responsibilities Pertaining to product other than Hospital Products

• a) Design and development of promotional materials, including leaflets, information brochures, and other related collateral.
• b) Establishment of sales targets in coordination with the Sales Department.
• c) Evaluation of target achievement and formulation of corrective strategies, as and when required.