Marketing Associate

ROLE OVERVIEW

This role supports ProVal's marketing and go-to-market engine end to end. You will own day-to-day marketing execution across social media, content, website, email, and CRM, the kind of work that keeps our brand active and our campaigns moving.

We are looking for a creative, proactive, and AI-forward marketer who can take ownership of tasks, learn quickly, and deliver quality output with limited hand-holding. This is a hands-on role with real responsibility and a clear path to a full-time position for the right person.

KEY RESPONSIBILITIES

Content & Creative

• Design creatives, graphics, and campaign assets in Canva, including seasonal and event campaigns.
• Edit short-form videos and reels (for example, CapCut) for social and brand use.
• Write and adapt copy for posts, captions, and basic marketing collateral.

Social Media & Multi-Channel Presence

• Plan, schedule, and publish content across LinkedIn, Reddit, Quora, YouTube, and other relevant channels.
• Help expand ProVal's visibility beyond website search, across community and video platforms (Reddit, Quora, YouTube, LinkedIn) and AI-driven search.
• Maintain the content calendar and keep a consistent posting cadence.
• Support leadership social presence (reposts and personal posts) and audience engagement.
• Track engagement metrics and improve content based on performance.

Website & SEO

• Make updates to the WordPress website, including pages, blogs, plugins, and basic fixes.
• Support basic on-page SEO, AEO, and landing-page updates.

CRM & Marketing Operations (HubSpot)

• Help manage contacts, lists, and segments in HubSpot.
• Support marketing emails, sequences, and campaign setup.
• Assist with basic reporting and data hygiene.

AI-Enabled Marketing

• Use AI tools for content creation, research, personalization, and productivity.
• Bring new AI-led ideas to improve how we market and operate.

Coordination

• Work closely with the GTM and marketing team and across functions.
• Ensure timely follow-ups and clean execution on deliverables.

WHAT WE'RE LOOKING FOR

Requirements

• A degree in marketing or a related field (BBA, B.Com, MBA, PGDM, or similar).
• Hands-on experience with AI tools and a strong interest in AI-led marketing.
• Working knowledge of Canva, short-video editing (for example, CapCut), and LinkedIn.
• Comfortable creating and engaging across LinkedIn, Reddit, Quora, and YouTube.
• Familiarity with WordPress and a CRM such as HubSpot, or the ability to learn quickly.
• Strong written and spoken English, with good communication and coordination skills.
• A creative, proactive, and detail-oriented mindset, able to own tasks end to end.
• Relevant internship or marketing experience. This is not a role for complete freshers.

Preferred

• Prior marketing internships, or managing social pages, college clubs, or events.
• Exposure to SEO, email marketing, or marketing automation.
• Candidates with up to around two years of relevant experience are also welcome.

WHO CAN APPLY

• Graduates or postgraduates who completed their degree in 2026 (Bachelor's or Master's).
• Postgraduate students (MBA/PGDM) in their final year awaiting campus placement in 2027, open to a full-time pathway.
• Candidates with relevant internships or up to around two years of marketing experience.