Marketing Lead

Your role will involve conceptualizing and executing thought leadership campaigns in relevant media and publication houses. You will travel through the customer/partner lifecycle to ensure consistent messaging across all channels. Site branding will be a crucial aspect of your responsibilities, requiring you to visit sites to uncover emotive stories and align content with agencies to maximize SEO.

You will be responsible for proposing, evaluating, and finalizing event plans based on business requirements, as well as preparing budgets and expense plans with clearly defined roles. Managing lead generation agencies and their service level agreements, tracking website traffic and bounce rate, and providing insights for continual improvement will also be part of your duties. Additionally, you will support site-related activities and explore opportunities for joint marketing with clients.

Preferred skills for this role include a proven track record in B2B brand building, established relationships within the marketing ecosystem, experience in effectively engaging various stakeholders, the ability to align marketing activities with business goals, and a strong willingness to learn about the diverse industry portfolio of clients in the FM sector. Flexibility to spend a significant amount of time at various sites across different states in India is also essential for success in this position.,