Digital Marketing Executive

About the Role

We are looking for a hands-on, self-driven digital marketing professional to own our online presence end to end. The role covers social media, lead generation, content creation, website upkeep and in-house design work, along with general marketing support as the business needs it. It suits someone who enjoys variety and can work independently.

Key Responsibilities

Digital Marketing & Lead Generation

• Plan, run and optimise paid campaigns on Meta (Facebook/Instagram) and Google Ads to generate quality leads.
• Manage lead capture forms and landing pages, and track leads through to the sales team.
• Monitor campaign performance (CPL, CTR, conversions) and share weekly and monthly reports with recommendations.
• Support SEO activities: on-page optimisation, keyword research and Google Business Profile management.

Social Media Management

• Manage the companys social media handles (Instagram, Facebook, LinkedIn, YouTube and others).
• Prepare and execute a monthly content calendar.
• Grow followers and engagement through organic strategies, trends and community interaction.
• Respond to comments, messages and enquiries promptly.

Content Creation

• Create engaging posts, reels, short videos, carousels and stories.
• Write captions, ad copy, blog posts, website content and email or WhatsApp campaign content.
• Coordinate photo and video shoots when required.

Website Management

• Update and maintain the company website (WordPress or similar CMS): add new pages, update content and images, and remodel sections as needed.
• Make sure the website is mobile-friendly, fast and aligned with the brand.
• Coordinate with external developers or agencies for technical changes.

Design & Presentations

• Design creatives using Canva (and Photoshop/Illustrator if known): social posts, brochures, flyers, banners and ads.
• Prepare professional presentation decks for management, clients and investors (PowerPoint / Google Slides / Canva).
• Maintain brand consistency across all communication.

Other Responsibilities

• Support offline marketing activities, events and promotions as required.
• Track competitor activity and industry trends.
• Handle miscellaneous marketing and administrative tasks assigned by management.

Required Skills & Qualifications

• 3 to 5 years of relevant experience in digital marketing, social media and content creation.
• Proven hands-on experience with Meta Ads Manager and Google Ads for lead generation.
• Strong command of Canva. Basic video editing skills (CapCut, InShot, Premiere Pro or similar).
• Working knowledge of WordPress or website CMS.
• Proficiency in MS PowerPoint, Excel and Google Workspace.
• Excellent written and spoken English. Knowledge of [regional language] is a plus.
• Familiarity with Google Analytics, Meta Business Suite and basic SEO tools.
• Creative mindset with an eye for design and detail.
• Ability to multitask, meet deadlines and work independently.

Good to Have

• Experience in marketing.
• Knowledge of Photoshop or Illustrator.
• Experience with WhatsApp Business, email marketing tools or a CRM.

What We Offer

• Opportunity to own and shape the brands entire digital presence.
• Direct exposure to management and decision-making.
• A growth-oriented work environment.
• Add any benefits: Health Insurance, Hybrid Work