SQL / Python Analytics Manager

• SQL / Python Analytics Manager
• Company: publicis global delivery (pgd)
• Job Location: Gurugram, Haryana, India
• Employment Type: Full-time
• Experience Required: 7 - 9 years

We are seeking an experienced Data Analysis Specialist with a strong background in digital media and a proven track record in business intelligence, data analytics, and reporting. You will leverage advanced analytics tools and methodologies to extract actionable insights, support data-driven decision-making, and drive business growth.

• Data Analysis & Insights:
• Analyze large datasets from diverse sources to uncover trends, patterns, and actionable insights for media and business stakeholders.
• Develop and maintain dashboards, reports, and visualizations using BI tools (e.g., Tableau, Power BI).
• Translate complex data findings into clear, concise, and compelling narratives for non-technical audiences.
• Data Management:
• Design, implement, and maintain robust data pipelines and ETL processes.
• Ensure data quality, integrity, and consistency across all analytics outputs.
• Business Intelligence:
• Collaborate with cross-functional teams to define KPIs, track performance, and identify opportunities for optimization.
• Support strategic initiatives by providing data-driven recommendations and forecasts.
• audience engagement, campaign performance, content effectiveness).
• Monitor and analyze key performance indicators specific to the media industry.
• Partner in creating performance reports for campaigns, brands, channels, etc.
• Stakeholder Engagement:
• Partner with business leaders, marketing, and product teams to understand data needs and deliver tailored analytics solutions.
• Continuous Improvement:
• Stay current with industry trends, emerging technologies, and best practices in data analytics and business intelligence.
• 7 9 years of relevant experience in data analysis & business intelligence in digital media industry
• Proficiency in SQL for data querying and manipulation.
• Advanced knowledge of Python for data analysis, automation, and scripting.
• Hands-on experience with BI tools such as Tableau, Power BI, or similar
• Familiarity with data visualization best practices
• Strong statistical and analytical skills with experience in predictive modeling and data mining.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Experience with cloud data platforms (AWS, GCP, or Azure) is a plus.
• Google Analytics, Adobe Analytics) and digital marketing metrics.
• Understanding of data governance, privacy, and compliance standards.
• Bachelor's or Master's degree in Computer Science, Statistics, Mathematics, Data Science, or a related quantitative field .