Executive- Mainline Planning

Key Responsibilities

Responsible for providing client history, goals, hurdles and insights for strategic development

Develop media plans and recommendations to coincide with media strategy and KPIs

Lead in the development of all major presentations/decks. Gain appropriate internal approvals prior to release to the client

Maintain strong working relationship with client and internal constituents

Identify opportunities for the client growth

Notify agency management for client issues/problems

Ensure documentation of client conversations and agreements through conference reports

Ensure all client materials/correspondence are on strategy and of the highest quality

Keep self-abreast on the current on events, latest trends and strong industry knowledge.

Ensure that media plans are well placed and maintained effectively, meeting the desired budget and impressions.

Review and propose media spend adjustments according to performance and market conditions

Track media markets using data gathered from research, analysis of market trends, media supply availability, new market opportunities, and competitive activity.

Skills/Competency/Experience

Practical knowledgeable & exposure about and experienced with the concepts, approaches and issues involved in traditional media planning. Understanding of Digital Ecosystem will be added advantage

Familiar with the timelines, processes and needs of the implementation of all media

Proficient in all syndicated and proprietary media applications.

Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.

Keep abreast to the development and trends in the ever-changing media landscape.

Excellent Interpersonal & Communication Skills

High level of organization and analytical skills

Proven experience of working closely with the team

Comfortable with ambiguity.

Exceptional organizational and management skills along with financial acumen

Strong ability to follow through on commitments.

Working knowledge of Media Softwares like BARC, TAM, MAP