Marketing Manager - Devotion Tech Startup

My client is a fast-growing app designed to guide users through rich Hindu traditions and practices. With 500K+ downloads already within a year of launch, we are building the go-to daily-use Hindu app.

About the role:

Were looking for a T-shaped Marketing Leader to drive client's next phase of growth. This is an early-stage leadership role youll set direction, experiment relentlessly, and execute hands-on where needed.

What Youll Own

Growth & Product Marketing

- Drive acquisition, activation, engagement, retention, and referral loops

• Design experiments and run lifecycle campaigns (push, in-app, email, referrals) to deepen user stickiness

- Partner with product to shape user journeys and measure what really moves the needle

Performance Marketing Oversight

• Define strategy, goals, and budget allocation for paid campaigns

• Connect acquisition to long-term retention and LTV, not just installs

- Ensure performance marketing plays into the broader growth narrative

User Insights & Positioning

• Run user studies and analyse behaviour to uncover drivers of adoption and churn

- Translate insights into messaging, campaigns, and product nudges

Brand & Content

• Shape client's brand identity in the faith-tech space

• Build compelling narratives, social presence, and influencer/community campaigns

- Keep messaging authentic, dignified, and consistent across channels

Community & Engagement

• Explore low-cost, high-impact offline activations - festivals, events, partnerships

- Strengthen user love and trust through community-first engagement strategies

What You Bring

• 5+ years in marketing, with at least 2 years in consumer apps/digital products

• Depth in growth/product marketing with proven ability to improve retention/engagement

• Breadth across performance, brand, content, and partnerships

• Analytical, experimental, and scrappy equally comfortable with dashboards and ground-level execution

• Strong storytelling skills - able to frame client's vision in a way that excites users, partners, and press

- Curiosity to learn and connect with Hindu traditions (familiarity is a plus)

Why Join Us

• Define the marketing playbook for a fast-scaling startup

• Work directly with founders and shape a category-defining faith-tech brand

- Opportunity to scale client to millions of users