Puretech - Analyst - Search Engine Optimization

We are seeking a highly skilled and dedicated SEO Specialist to join our dynamic team.

The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting.

The role requires a meticulous individual with strong analytical skills, an eye for detail, and a commitment to excellence.

The Hands On Position Will Include:

• Conduct keyword research independently, with minimal guidance.

• Demonstrate proficiency in Information Architecture, content evaluation, and recommendations.

• Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility.
• Provide source code-level recommendations for better website crawling.

• Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.
• Ensure error-free documents and provide on-page recommendations for SEO enhancement.

• Understand client services/products and deliver detailed content requirements.
• Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.

• Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs.
• Regularly refresh link details and stay updated on new content syndication platforms.

• Adhere to reporting schedules and proactively report deviations.
• Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics.

• Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or deterioration.

Qualifications And Skills

• Experience 1 to 3 years

• Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.

• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

• Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.

• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.

• Excellent communication skills

• Passion for staying updated on the latest SEO trends, tools, and techniques