Puretech - Paid Media Role

About the job:

• Job Overview: As a Paid Media Advertising Analyst, you will play a crucial role in optimizing and managing digital advertising campaigns across various platforms.
• You will be responsible for analyzing data, identifying trends, and providing actionable insights to enhance the performance of paid media initiatives.
• This role requires a combination of analytical skills, strategic thinking, and a deep understanding of digital marketing channels.

Key Responsibilities:

• Campaign Management: Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
• Monitor and adjust campaign budgets, bids, and targeting parameters to achieve performance goals.
• Data Analysis: Analyze campaign performance data to identify key trends, opportunities, and areas for improvement.
• Utilize analytics tools to generate regular reports and provide insights into key performance indicators (KPIs).
• Keyword and Audience Research: Conduct thorough keyword research to identify relevant and high-performing keywords for search campaigns.
• Define and refine target audience segments for various campaigns based on market research and performance data.
• Ad Copy and Creative Testing: Collaborate with the creative team to develop compelling ad copy and visuals.
• Conduct A/B testing to optimize ad creatives for maximum engagement and conversions.
• Competitor Analysis: Monitor competitor activity and industry trends to stay informed about the competitive landscape.
• Implement strategies to gain a competitive edge in the digital advertising space.
• Conversion Rate Optimization (CRO): Work closely with the marketing and web development teams to improve landing page performance and overall conversion rates.
• Implement A/B testing and recommend changes to enhance user experience and drive conversions.
• Budget Management: Manage advertising budgets effectively to achieve maximum ROI.
• Provide recommendations for budget allocation based on performance insights.
• Collaboration and Communication: Collaborate with cross-functional teams, including marketing, sales, and creative, to align paid media strategies with overall business goals.
• Clearly communicate campaign performance, insights, and recommendations to stakeholders.

Qualifications:

• Master's/Bachelors degree in Marketing, Business, Engineering, or a related field.
• Proven experience in managing paid media campaigns across platforms.
• Strong analytical skills with proficiency in data analysis tools and platforms.
• Knowledge of digital marketing trends, best practices, and industry developments.
• Excellent communication and presentation skills.
• Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus