Brand And Storytellying Officer (Part-time, Equity Only)

Job Title: Brand & Storytelling Officer (Equity-Based)

Company: HiWox

Location: Remote (India) / Hybrid

Commitment: Part-time (20–25 Hours/Week) | Founding Team | Equity-Based

About HiWox

HiWox is building a next-generation HealthTech platform that integrates the 9 dimensions of wellness into one intelligent ecosystem.

We are not building just another healthcare app.

Our vision is to transform preventive healthcare by combining AI, healthcare professionals, diagnostics, behavioral science, wearable technology, and personalized wellness into one seamless platform. We believe healthcare should not only be scientifically effective but also emotionally engaging, trustworthy, and easy to understand.

As a Brand & Storytelling Officer, you will define how HiWox communicates its mission, builds trust, educates people, and creates a strong emotional connection with users, healthcare professionals, partners, and investors.

Key Responsibilities Brand Strategy & Positioning

• Build HiWoxs brand identity, messaging framework, positioning, tone of voice, and communication strategy from the ground up.
• Ensure consistency across the mobile app, website, social media, presentations, marketing materials, events, and all customer touchpoints.
• Develop a long-term brand strategy that establishes HiWox as a trusted leader in preventive healthcare and wellness.

Storytelling & Content Strategy

• Create compelling stories around preventive healthcare, the 9 dimensions of wellness, customer transformations, scientific research, healthcare innovation, AI, and the HiWox vision.
• Develop content strategies for LinkedIn, Instagram, YouTube, blogs, newsletters, podcasts, and public relations.
• Write scripts, captions, articles, website copy, presentations, investor communication, and educational content.

Founder Branding

• Work directly with the founder to build a strong thought leadership presence across LinkedIn, podcasts, conferences, webinars, and industry events.
• Create authentic founder stories that communicate the mission, challenges, innovations, and long-term vision of HiWox.

Healthcare Education & Community Building

• Translate complex medical and wellness concepts into simple, engaging, and evidence-based content for the general public.
• Develop awareness campaigns around preventive healthcare, lifestyle diseases, mental wellness, nutrition, physical activity, and holistic health.
• Build an engaged community through educational content, webinars, workshops, newsletters, and user-generated stories.

PR & Strategic Communications

• Develop storytelling-led campaigns for product launches, partnerships, research initiatives, fundraising, and awareness programs.
• Build relationships with healthcare professionals, media houses, creators, wellness influencers, healthcare organizations, and strategic partners.
• Support media outreach, podcast appearances, conference participation, and public speaking opportunities.

Cross-Functional Collaboration

• Collaborate with designers, content creators, healthcare experts, AI engineers, product managers, and marketing teams to ensure storytelling is integrated across every product and campaign.
• Maintain brand consistency across digital products, offline experiences, and internal communications.

Who Should Apply

• Bachelors or Masters degree in Marketing, Branding, Journalism, Mass Communication, Communications, English, Business, Healthcare Management, or related fields.
• Experience in branding, storytelling, content strategy, public relations, communications, or marketing.
• Excellent writing, editing, and verbal communication skills.
• Ability to simplify complex healthcare and wellness topics into engaging stories.
• Experience with startup branding, HealthTech, Wellness, Healthcare, EdTech, or consumer brands is preferred.
• Entrepreneurial mindset with creativity, ownership, and strategic thinking.

Immediate Priorities (First 90 Days)

• Develop HiWoxs complete brand positioning and messaging framework.
• Build a founder branding strategy and thought leadership roadmap.
• Create storytelling campaigns around the 9 dimensions of wellness and preventive healthcare.
• Develop content pillars for LinkedIn, Instagram, YouTube, blogs, podcasts, and newsletters.
• Create brand guidelines, messaging documentation, and tone-of-voice standards.
• Support the launch of the HiWox mobile application through compelling educational and awareness campaigns.
• Build partnerships with healthcare professionals, creators, and media platforms to increase brand credibility and visibility.

What Youll Gain

• Opportunity to become a founding member of a mission-driven HealthTech startup.
• Equity ownership with long-term wealth creation potential.
• Direct collaboration with the founder in shaping HiWoxs public identity.
• Exposure to branding, healthcare communications, PR, startup growth, fundraising, and product marketing.
• Opportunity to create meaningful health education content that positively impacts thousands of lives.
• Build a category-defining healthcare brand from the ground up.

  Equity-Based Opportunity

• This is an equity-only founding team role.
• There is no fixed salary during the initial bootstrapping phase. Compensation will be introduced after fundraising and revenue stabilization.

Our Onboarding Process Includes

• 3–4 strategic discussions with the founder.
• A 1-month NDA-based collaboration phase to evaluate creativity, ownership, execution, and long-term alignment.
• Long-term founding team agreement.
• Equity allocation based on contribution, expertise, and commitment.
• A 5-year vesting structure for all core founding members.

Were Looking For

We are not looking for someone who simply writes content or manages social media.

We are looking for a brand builder and storyteller who can make preventive healthcare relatable, build trust through authentic storytelling, simplify complex wellness concepts, and establish HiWox as one of Indias most respected HealthTech brands. As a founding team member, you will shape how millions of people understand, experience, and connect with the HiWox mission.

Skills: storytelling,branding,wellness