Chief Marketing Officer (Part-time, Equity Only)

Job Title: Chief Marketing Officer (CMO) – Equity-Based

Company: HiWox

Location: Remote (India) / Hybrid

Commitment: Part-time (20–25 Hours/Week) | Founding Leadership Team | Equity-Based

About HiWox

HiWox is building a technology-driven healthcare and wellness ecosystem that integrates the 9 dimensions of wellness into one intelligent platform.

Our mission is to make preventive healthcare personalized, accessible, measurable, and data-driven by combining AI, healthcare expertise, behavioral science, wearable technology, diagnostics, and digital health solutions.

We are building a unified platform that connects users with doctors, nutritionists, psychologists, physiotherapists, fitness experts, hospitals, laboratories, gyms, and corporates while delivering personalized wellness journeys powered by technology.

As the Chief Marketing Officer (CMO), you will lead HiWoxs complete marketing strategy, customer acquisition, brand growth, and go-to-market execution. You will be responsible for building a scalable marketing organization and driving growth across both B2C and B2B verticals.

Key Responsibilities

• Develop and own HiWoxs end-to-end marketing strategy, including brand marketing, performance marketing, product marketing, growth, communications, partnerships, and public relations.
• Build scalable customer acquisition strategies for the HiWox app, wellness programs, consultations, gym partnerships, hospital collaborations, corporate wellness solutions, and subscription services.
• Lead go-to-market (GTM) planning and execution for new product launches, app releases, AI features, healthcare services, and strategic partnerships.
• Build and manage high-performing teams across digital marketing, branding, content, design, PR, community management, and growth marketing.
• Drive founder branding, thought leadership, healthcare awareness campaigns, webinars, podcasts, events, and strategic media outreach.
• Establish marketing dashboards to track CAC, LTV, ROAS, conversion rates, customer retention, engagement, referral growth, and overall marketing ROI.
• Build CRM, marketing automation, lead nurturing systems, WhatsApp campaigns, email marketing, and customer lifecycle strategies.
• Work closely with product, AI, healthcare, technology, finance, and operations teams to align marketing initiatives with business objectives.
• Develop strategic partnerships with hospitals, gyms, insurance companies, corporates, educational institutions, healthcare professionals, and wellness organizations.
• Build marketing SOPs, reporting systems, budgeting frameworks, and scalable growth processes to support nationwide expansion.

Who Should Apply

• Bachelors or Masters degree in Marketing, Business Administration, Communications, Growth Marketing, or related fields.
• Proven experience leading marketing, growth, or GTM functions in startups, healthcare, SaaS, technology, wellness, or consumer businesses.
• Strong expertise in performance marketing, digital marketing, branding, product marketing, CRM, marketing automation, analytics, and growth strategy.
• Experience building and leading cross-functional marketing teams.
• Strong understanding of B2B and B2C customer acquisition, healthcare marketing, customer lifecycle management, and data-driven decision making.
• Entrepreneurial mindset with excellent leadership, communication, and strategic thinking skills.

Immediate Priorities (First 90 Days)

• Develop HiWoxs complete marketing and GTM strategy for the app launch.
• Build customer acquisition funnels for individual users, healthcare professionals, gyms, hospitals, and corporate wellness clients.
• Launch integrated marketing campaigns across digital, offline, PR, and partnership channels.
• Establish founder branding and educational healthcare content across LinkedIn, YouTube, Instagram, and other platforms.
• Implement CRM, marketing automation, referral programs, and customer engagement systems.
• Build dashboards to measure marketing performance, customer acquisition, engagement, retention, and revenue contribution.
• Recruit and mentor the initial marketing, branding, content, and growth teams.

What Youll Gain

• Opportunity to become a founding leader of an innovative HealthTech startup.
• Significant equity ownership with long-term wealth creation potential.
• Freedom to define and lead the companys complete marketing vision and growth strategy.
• Work directly with the founder while collaborating with AI engineers, healthcare professionals, product leaders, data scientists, and business strategists.
• Exposure to healthcare innovation, AI, startup leadership, fundraising, investor relations, and national business expansion.
• Play a defining role in building one of Indias most trusted preventive healthcare and wellness brands.

  Equity-Based Opportunity

• This is an equity-only founding leadership role.
• There is no fixed salary during the initial bootstrapping phase. Compensation will be introduced after fundraising and revenue stabilization.

Our Onboarding Process Includes

• 3–4 strategic discussions with the founder.
• A 1-month NDA-based collaboration phase to evaluate leadership, ownership, and execution.
• Long-term founding leadership agreement.
• Equity allocation based on contribution, expertise, and long-term commitment.
• A 5-year vesting structure for all core founding leaders.

Were Looking For

We are not looking for someone who simply manages marketing campaigns.

We are looking for a marketing leader who can build HiWoxs growth engine from the ground up, create a category-defining healthcare brand, develop scalable acquisition systems, lead high-performing teams, and establish HiWox as Indias leading preventive healthcare and wellness platform. As a founding leader, you will shape not only our marketing strategy but also our long-term business growth and market positioning.

Skills: branding,customer acquisition,customer