Digital Marketing Expert (Part-time, Equity Only)

Job Title: Digital Marketing Expert (Equity-Based)

Company: HiWox

Location: Remote (India) / Hybrid

Commitment: Part-time (20–25 Hours/Week) | Founding Team | Equity-Based

About HiWox

HiWox is building a technology-driven healthcare and wellness ecosystem that integrates the 9 dimensions of wellness into one intelligent platform.

Our mission is to make preventive healthcare personalized, accessible, measurable, and data-driven by combining AI, healthcare expertise, behavioral science, wearable technologies, and digital health solutions.

We connect users with doctors, nutritionists, psychologists, physiotherapists, fitness experts, hospitals, gyms, laboratories, and wellness professionals through a single intelligent platform that delivers personalized health journeys.

As a Digital Marketing Expert, you will lead HiWoxs digital growth strategy, build scalable acquisition systems, and establish HiWox as a trusted HealthTech brand.

Key Responsibilities

• Develop and execute end-to-end digital marketing strategies across Meta, Google, LinkedIn, YouTube, Instagram, SEO, WhatsApp, email marketing, and other digital channels.
• Build customer acquisition funnels for the HiWox app, wellness programs, healthcare consultations, gym partnerships, corporate wellness programs, and B2B healthcare solutions.
• Plan and manage content distribution, performance marketing, founder branding, healthcare awareness campaigns, influencer collaborations, webinars, podcasts, and community-building initiatives.
• Track marketing performance using analytics dashboards, A/B testing, CAC, LTV, ROAS, conversion rates, retention, and customer journey analysis to continuously optimize campaigns.
• Build automated lead generation and nurturing systems using CRM platforms, WhatsApp automation, email marketing, chatbots, and marketing automation tools.
• Collaborate with healthcare professionals, product managers, designers, AI engineers, and content creators to execute product launches and GTM strategies.
• Conduct market research, competitor analysis, customer segmentation, and growth experiments to identify new acquisition channels and improve campaign performance.
• Create scalable marketing SOPs, dashboards, automation workflows, and growth playbooks that support rapid expansion.

Who Should Apply

• Background in Digital Marketing, Growth Marketing, Performance Marketing, Branding, Business, Healthcare Marketing, or related fields.
• Experience with Meta Ads, Google Ads, SEO, Google Analytics, LinkedIn Marketing, CRM platforms, marketing automation, and email marketing.
• Strong understanding of customer acquisition, conversion optimization, performance marketing, analytics, and growth strategies.
• Experience working with startups, SaaS, HealthTech, Wellness, Healthcare, or technology businesses is preferred.
• Strong analytical, communication, and creative thinking skills with an ownership mindset.
• Passion for building brands and scaling digital products from the ground up.

Immediate Priorities (First 90 Days)

• Develop HiWoxs complete digital marketing roadmap and GTM strategy.
• Build customer acquisition funnels for the upcoming mobile application and wellness programs.
• Launch and optimize campaigns across Meta, Google, LinkedIn, and YouTube.
• Build founder branding and educational healthcare content strategies.
• Implement CRM systems, WhatsApp automation, email marketing, and lead nurturing workflows.
• Create dashboards to track leads, conversions, CAC, LTV, ROAS, customer engagement, and retention.
• Support the launch of the HiWox app and onboard early users through digital and community-driven campaigns.

What Youll Gain

• Opportunity to become a founding member of an innovative HealthTech startup.
• Equity ownership with long-term wealth creation potential.
• Freedom to build and lead the complete digital marketing function.
• Exposure to AI, healthcare technology, startup growth, branding, fundraising, and product launches.
• Work directly with the founder and cross-functional teams across healthcare, AI, technology, product, and operations.
• Play a key role in building one of Indias leading preventive healthcare and wellness platforms.

  Equity-Based Opportunity

• This is an equity-only founding team role.
• There is no fixed salary during the initial bootstrapping phase. Compensation will be introduced after fundraising and revenue stabilization.

Our Onboarding Process Includes

• 3–4 strategic discussions with the founder.
• A 1-month NDA-based collaboration phase to evaluate ownership and execution.
• Long-term role structuring and founding team agreement.
• Equity allocation based on contribution and long-term commitment.
• A 5-year vesting structure for all core founding members.

Were Looking For

We are not looking for someone who simply runs ads or manages social media.

We are looking for a growth-driven digital marketer who can build HiWoxs digital presence from the ground up, create scalable customer acquisition systems, leverage AI and automation for marketing, and establish HiWox as one of Indias most trusted healthcare and wellness technology brands.

Skills: healthcare,digital marketing,automation,campaigns